Regional Marketing Specialist LATAM

About the Role

We are seeking a dynamic, energetic, and motivated Regional Marketing Specialist to execute hands-on regional marketing delivery across assigned recruitment regions in LATAM. This role acts as the day-to-day executor and first responder for local marketing needs, delivering activities independently and escalating when specialist templates, tools, or strategic clarification are required. The position operates in close partnership with the Regional Marketing Manager and takes strategic direction from Marketing Managers (UK/North America), alongside day-to-day localization guidance from Regional Directors.

Responsibilities

• Execute marketing activities tailored to regional or international markets.
• Manage multiple tasks concurrently with strong organizational skills.
• Plan and prioritize tasks effectively under pressure, meeting tight deadlines while handling competing priorities.
• Adapt content and activities for local market needs and cultural nuances.
• Collaborate directly with Regional Directors, recruitment teams, and agents.
• Take ownership and drive solutions with a willingness to learn through delivery.
• Utilize AI-enabled tools, data, and innovative methods to improve quality, speed, and impact in marketing efforts.
• Apply creativity to problem-solving and marketing outputs.
• Work across teams to achieve marketing goals.
• Meet challenging deadlines and targets with resilience and accountability.

Requirements

• Hands-on experience delivering marketing activity in regional or international markets.
• Strong organizational skills and ability to manage multiple tasks.
• Ability to plan, prioritize, and meet tight deadlines under pressure.
• Confidence in adapting content for local market needs and cultural nuances.
• Comfort working with Regional Directors, recruitment teams, and agents.
• Solutions-driven mindset with a willingness to take ownership.
• Demonstrated ability to use AI-enabled tools and data to improve marketing efforts.
• Creative problem-solving skills.
• Collaborative mindset to achieve marketing goals.
• Resilience and ability to perform under pressure.
• Self-starter with accountability for outcomes.

Qualifications

Not explicitly stated in the posting.

About the Company

Kaplan International Pathways, a division of Kaplan Inc., offers international students flexible study options, including university preparation programs in the UK, Australia, USA, and Japan, as well as full degree programs in Singapore, Hong Kong, and Australia. Through partnerships with leading universities, expertise in student recruitment, exceptional teaching, and a focus on customer service and pastoral care, we welcome thousands of students from over 100 countries annually. As a commercially successful and growing business, we offer excellent opportunities for long-term career progression.

Application Details

Location: Remote - anywhere in LATAM
Working pattern: Full Time
Contract Type: Permanent
Number of roles: 1
Salary: Competitive
Application Deadline: 6 October 2026
Apply with a CV and Cover Letter detailing how you meet the role requirements. Early application is recommended, as we may close the role before the deadline if a suitable shortlist is gathered.
For support, email the Recruitment Team at kaplanstaff.recruitment@kaplan.com.