Regional Marketing Specialist
We are looking for a versatile Regional Marketing Specialist to join our Performance Solutions Division. This role blends high-impact event management with regional marketing communication support for content creation and sales enablement. You will bring Gore’s advanced materials to life at industry trade shows and through compelling collateral development, while ensuring our technical documentation and marketing systems are kept up to date. This position will be located at our facility in Newark, Delaware, with the possibility of a hybrid work arrangement.
Responsibilities
- Lead the end-to-end execution of regional trade shows and customer events, including booth design, logistics, lead retrieval strategies, and post-show ROI analysis.
- Manage the regional lead lifecycle, partnering with Marketing Operations to build and deploy email campaigns, manage landing pages, and ensure leads are correctly routed through our CRM (Salesforce/HubSpot).
- Coordinate the production and distribution of marketing assets, ensuring the sales team has the most up-to-date technical literature.
- Support brand training (internal & external) and ensure marketing activities comply with Gore’s brand standards and global data privacy regulations.
- Manage relationships with exhibit houses, printers, and agency partners to ensure projects are delivered on time and within the regional budget.
- Support regional marketing communications, including PR & media partner engagement, customer-facing announcements, and internal newsletters, ensuring consistent messaging aligned with brand and CoE standards.
- Own the annual refresh of the Gore Performance Solutions capabilities presentation, partnering with Product Management, Innovation, and Brand to keep content current and field-ready.
- Provide early-stage marketing support for Business Development and Innovation functions, helping translate emerging opportunities into simple messaging and collateral ahead of full campaign development.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- A minimum of 5 years of experience in marketing coordination, tradeshow and event management, or sales operations—ideally within a B2B industrial or technical field.
- Hands-on experience with marketing automation tools (e.g., HubSpot) and Salesforce CRM.
- Experience across at least 2 of our core markets (electronics, semicon, A&D, battery, and automotive).
- A "get it right" mindset with experience supporting content creation for technical documentation, product specifications, and customer spotlights.
- Strong interpersonal skills and the ability to work effectively in a team-based, non-hierarchical environment.
- Proven ability to juggle multiple deadlines, including large-scale trade show booths.
- Ability to travel up to 15%.
Qualifications
- Prior experience managing large-scale industrial trade shows.
- Comfort working with engineers and scientists to translate "spec-speak" into marketing-friendly content.
- Hands-on experience with Microsoft PowerPoint, Word, Excel, InDesign, and AI tools.
Benefits
We provide a comprehensive and competitive total rewards program that supports your everyday well-being and helps you build your tomorrow. Benefits include choice and flexibility, an Associate Stock Ownership Plan in each country, and potential opportunities for profit-sharing.
Learn more at gore.com/careers/benefits.