Regional Marketing Specialist

About the role

This role supports the planning and execution of demand generation programs, including BANT qualified programs, webinars, and virtual summits. You will coordinate end-to-end logistics for customer events, webinars, and virtual events to actively engage target customers. The position requires implementing segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances, as well as partnering with sales and data/analytics teams to identify high-potential strategic accounts.

Responsibilities

• Execute hyper-targeted ABM campaigns for top-tier accounts, aligning personalized messaging, content, and unique offers with defined sales objectives
• Deploy multi-channel ABM content (email, digital, webinars, and events) designed to address specific account-level pain points, historically driving deal size uplift
• Coordinate with regional sales leadership to coordinate high-impact CXO engagement events that foster meaningful executive conversations and accelerate pipeline velocity
• Contribute to high-touch thought leadership initiatives that build sustained, long-term CXO relationships across key segments
• Serve as the regional liaison across internal hubs, including the NAM campaign hub, global media, data/insights, ABM, and tracking teams
• Manage external vendor relationships to ensure seamless, high-quality event and program execution
• Track, measure, and pull data-driven reports on ABM and marketing mix performance to evaluate and optimize campaign ROI

Qualifications

• 5+ years of experience in field, channel, demand generation, or campaign marketing (preferably within the cybersecurity or technology industries)
• Proven track record of executing quarterly demand generation plans, managing event logistics (virtual and in-person), and running trade shows
• Hands-on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom
• Strong stakeholder management and communication skills
• Data-driven mindset capable of translating campaign metrics into actionable insights
• Highly organized self-starter capable of managing competing priorities and tight deadlines in a fast-paced environment
• Bachelor's Degree in a relevant field
• Ability to travel approximately 25% of the time

Pay

$100,000.00 - $163,000.00/yr