Regional Marketing Operations Specialist

About the Role

The Regional Marketing Operations Specialist reports to the Regional Marketing Operations Manager and supports the consistent and efficient execution of marketing operations across multiple divisions within the centralized regional marketing structure. This role provides operational oversight and coordination of key priorities across field marketing activities by coordinating marketing workflows, maintaining visibility to key initiatives, supporting community launches and closeouts, and ensuring deliverables are completed accurately and on time.

Responsibilities

• Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads, identify process gaps, and maintain consistent execution across the region.
• Lead key regional marketing operational initiatives and special projects, driving accountability, follow-through, and resolution across multiple divisions.
• Manage and maintain regional marketing trackers, calendars, and workflows, including AIM, providing the Region Marketing Operations Manager with visibility to deadlines, deliverables, and outstanding action items.
• Collaborate and serve as a cross-functional resource for regional marketing, division leadership, sales teams, and other business partners to facilitate communication and resolve operational needs.
• Manage key marketing operational processes, including vendor coordination, budget tracking, marketing orders, estimates, invoices, and reconciliation, ensuring accuracy and timely completion.
• Monitor and support key operational activities, including community openings and closeouts, Welcome Home Centers, models, signage, collateral, events, sales requests, and other division marketing priorities.
• Drive continuous improvement by identifying operational gaps and recommending solutions that increase efficiency, consistency, and scalability across the region.

Qualifications

• Bachelor of Science or Arts degree or equivalent required; High school diploma or GED required.
• Minimum 2 years of relevant marketing experience in home building, real estate, or consumer-facing industries required.
• Experience supporting multiple projects, communities, or markets preferred.
• Strong organizational and time management skills; able to manage multiple deadlines across various communities.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution-oriented.
• Monthly travel (3-4 assigned divisions) to support division and local marketing initiatives, execution oversight, and as-needed gap coverage.
• Demonstrate confidence in using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
• Knowledge of Microsoft Office applications required.

Physical Requirements

This is primarily a sedentary office position which requires the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

Benefits

• Robust health insurance plans, including Medical, Dental, and Vision coverage.
• 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave and Associate Assistance Plan.
• Education Assistance Program and up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.