Regional Marketing Manager NAM

About the role

This is a group-level role reporting directly to the Global Marketing Director, Submer Group. You will be part of the global marketing team rather than reporting into a US country manager or a local business.

Responsibilities

• Develop the North America regional marketing plan, aligned to global strategies and initiatives
• Allocate budget across channels
• Develop and implement regional marketing campaigns and tailor content to the North America market, across both digital and in-person channels
• Plan, coordinate, and execute Submer's participation in industry events, roundtables, and forums, and represent Submer at key industry and government initiatives
• Own event delivery end to end - logistics, messaging, on-site execution and follow-up - sometimes single-handedly, and always willing to be at the sharp end on the day
• Support senior leadership on speaking slots, briefings and executive visibility at regional events, including at short notice
• Track, measure, and report on the effectiveness of regional marketing initiatives
• Cross-functional Collaboration:
• Work as an integrated member of the group marketing execution team, contributing to global brand, content and campaign work as well as adapting corporate campaigns to regional and partner needs
• Act as the marketing partner for US-based group company leadership and commercial teams
• Embed marketing into the day-to-day conversation across the group companies operating from the US, so that marketing is brought in early rather than called in late
• Provide regional insights and feedback to inform global marketing strategy

Requirements

• Bachelor's degree in Marketing, Business Administration/Management, Communications, Public Relations or related fields, if paired with relevant marketing experience
• Or equivalent experience: relevant hands-on experience in regional marketing, field marketing, partner marketing, communications or events management may substitute for a formal degree
• A minimum of 5 years' experience in B2B marketing - regional or field marketing, partner marketing, event management, and/or communications and PR.
• We are open to this being a step up into your first senior regional role if you bring the right breadth and attitude

Qualifications

• Strong understanding of B2B marketing in technology-driven sectors, including campaign strategy and budget management
• A background in AI infrastructure, data centers, IT and power infrastructure, or enterprise software is ideal - what matters is credibility with technical subject matter and technical audiences from day one
• Direct, day-to-day exposure to C-level stakeholders, with the presence to manage senior personalities and push back constructively when needed
• Exemplary experience delivering high-quality events, including the hands-on execution and on-the-ground elements rather than oversight alone
• Scrubby, entrepreneurial mindset and genuine comfort with change and ambiguity. Large organization experience is welcome, provided you have operated entrepreneurially within it
• Excellent stakeholder management and communication skills
• Ability to work independently and set your own agenda, with strong organizational and project management skills
• Flexibility to travel frequently across North America, and to work an early schedule that overlaps with European colleagues

Skills

• Proven experience driving B2B marketing strategy across North America, including customer engagement, partner collaboration, ABM, and multichannel campaigns
• Skilled in partnering with commercial and technical colleagues to grow market presence

Benefits

• Attractive compensation package reflecting your expertise and experience
• Medical Insurance Plan
• 401k Employee volunteer contribution Plan
• A great work environment characterized by friendliness, international diversity, flexibility, and a hybrid-friendly approach

Pay

Our compensation is competitive and reflective of your expertise and experience.

Schedule

Flexible working hours are a genuine requirement. You will work across European time zones to keep in-sync with the global marketing team, and the role carries the flexibility expectations that come with a fast-moving, group-level scale-up remit.