Regional Marketing Lead, Canada

Responsibilities

• Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
• Own new customer acquisition and contribution margin growth for the Canadian market.
• Build and maintain a deep understanding of the Canadian customer and competitive landscape.
• Work closely with channel leads based in London on campaign execution and optimization across the funnel.
• Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
• Represent the interests of Canadian customers, capturing and feeding insights back to the Regional Product team for product improvements.
• Review, challenge, and add value to channel leads' plans and performance, bringing enough depth in acquisition channels to be a credible second opinion, not just a stakeholder.
• Become an expert in selling the product – understand the customer, their objections, and what actually converts.
• Bring that expertise back into planning, positioning, and channel strategy.

Qualifications

• You're data-driven. You understand unit economics, payback period, and opportunity sizing, and you use them to make budget and channel decisions.
• You have experience running geo tests, A/B tests, and other incrementality experiments, partnering with Marketing Analytics and Marketing Science teams on test design, and using opportunity sizing to prioritize where to invest.
• You have experience owning a marketing budget and being accountable for its return.
• You're an influential leader who can work cross-functionally across regional and global teams, without direct authority over every lever.
• You communicate clearly and persuasively, with both regional and global stakeholders.
• You're entrepreneurial and self-directed, comfortable operating in a matrix organization with ambiguity and competing priorities.
• You have previous experience working alongside Product.
• You have deep enough experience across acquisition channels to review, challenge, and improve the work of channel specialists, even without owning execution yourself.

Nice to have

• Experience marketing in Canada or another market with strong newcomer/immigrant customer segments.
• Experience in FinTech or another regulated industry.
• French-language business proficiency.