Regional Marketing and Hospital Liaison

Summary/Objective

In keeping with our organization’s goal of improving the lives of the Residents we serve, the Hospital Liaison is responsible to screen prospective residents on both the acute and community setting. Performs on-site clinical and financial assessments to determine appropriateness of admission. Works with residents/families on the front end of the admission process to ensure an efficient admission process.

Essential Functions

• Designs and develops marketing and promotional materials for the facility. These shall include, but are not limited to: fliers, brochures, news releases, backgrounders, fact sheets, bios, newsletters and fundraising letters of solicitation.
• Establishes relationships and maintains contact with reporters, advertising media representatives and primary and secondary resources in the health care field.
• Establishes relationships and maintains contact with various clubs, organizations and Senior Citizen's groups.
• Recommends and implements initiatives that manage the target audience's perception of the Nursing Home.
• Coordinates special events for the facility and the community. Assists Department Heads and staff with the promotion and coordination of any events they may need assistance with.
• Marketing - Develops and coordinates the implementation of a marketing strategy for resident and facility services, census development and image enhancement (Strategic Marketing Plan).
• Maintains data on census (inquiries, admissions, discharges and referral sources).
• Maintains data on customer satisfaction.
• Attends monthly Quality Assurance meetings and provides a marketing report.
• Is responsible for the advertising budget and what forms of media (radio, newspaper, television) are used to promote the facility.
• Utilizes other marketing mediums (brand marketing, marketing materials, etc.) as needed when funding is available.
• Admissions – Is responsible for all census development.
• Acts as liaison between the facility and family members during the pre-admission and admission process. Upon admissions, refers family members to appropriate Department Head depending on specific need.
• Screens all admissions thoroughly and adequately prior to admission to ensure the facility can clinically accommodate the level of care needed.
• Acts as a liaison between hospital/community/other referral sources and the facility to accommodate and anticipate all needs required by admissions.
• Provides any other services or duties as required by the Administrator.

Benefits

• New added bonuses and perks
• PTO
• Very supportive management
• Health insurance
• Dental insurance
• Vision insurance
• 401 (k)
• Employee discounts
• Very High No Frills rates
• Same day pay option
• Employee Engagement program
• Staff appreciation lunches and give outs
• Company Swag
• Annual raises
• Opportunities for advancement
• University partner, offering tuition assistance to staff and dependents

Required Education and Experience

• High School diploma or equivalent.
• Excellent management skills or acceptable equivalent combination of education and experience.
• Ability to communicate in English both orally and in writing.
• One year experience in a marketing role or similar experience.

Preferred Education and Experience

• Three years of related experience in Long Term Care
• Previous experience with developing and maintaining client relationships.