Regional Manager, Sales & Marketing

About the role

Looking for a position that makes you smile? We’re seeking a Regional Manager, Sales & Marketing to join our growing team. The Regional Manager, Sales & Marketing is responsible for driving referral growth, building strategic partnerships, and aligning regional marketing strategies with organizational objectives to achieve business growth. This position oversees a team of Community Relations Representatives across multiple locations.

Responsibilities

• Develop regional sales and marketing strategies to drive referrals, patient exams, and net production revenue for our clinics
• Collaborate with marketing and operations teams to align local initiatives with overall organizational objectives
• Analyze market trends, identify opportunities, and adjust strategies to stay competitive in the regional market
• Develop and manage the regional marketing budget, ensuring responsible spending and return on investment
• Establish and maintain strong relationships with key stakeholders, including local dentists, healthcare professionals, and community organizations
• Support Community Relations Representatives in creating and executing referral-building initiatives to expand the regional network of referring partners
• Guide and support Community Relations Representatives in planning and executing local events, such as health fairs, school programs, and joint community initiatives.
• Ensure successful grand openings and special promotional activities across all locations
• Leverage CRM data to track regional performance trends, identify opportunities for growth, and provide data-driven coaching to Community Relations Representatives
• Monitor and evaluate team performance of using key performance indicators such as new patient referrals, new patient exams, and clinic net production revenue
• Provide regular reports and insights to senior leadership on regional sales and marketing performance
• Conduct regular onsite visits at clinics or events to shadow and mentor Community Relations Representatives

Requirements

• High School Diploma or equivalent required; Bachelor’s Degree in Marketing, Business Administration, or related field preferred
• External: Three (3) years of experience in multi-location sales and marketing management required; healthcare or service industries preferred
• Travel Requirements: Up to 75% travel, both in-state and out-of-state.
• Internal: One (1) year of experience in Community Relations Representative role with Smile Doctors of affiliated practice
• Strong knowledge of sales and marketing strategies from planning to execution
• Intermediate knowledge of sales or business management software
• Intermediate knowledge of Microsoft Office products and applications

Skills

• Strong written and oral communication skills
• Strong analytical and problem-solving skills
• Strong organizational, project management, and budgeting skills
• Strong leadership and team management skills

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members