Regional Growth Marketing Manager

About the role

We’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies, generating inbound demand and running account-based marketing (ABX) motions.

Responsibilities

• Translate global insurance campaign programs into in-market execution for North America.
• Build and run account-targeted programs using the ATM (1:Few) model.
• Develop cluster playbooks with the Insurance Sales team covering target accounts and personas.
• Run 1:1 ABM programs for strategic insurance accounts with joint pipeline targets.
• Partner with Insurance Sales leadership to build programs that unblock stalled deals.
• Define the ABX event strategy for the region and measure results against account-level targets.

Qualifications

• 6–8 years in field marketing, ABX, or demand generation in B2B SaaS.
• Strong understanding of the insurance industry, buyer committees, and decision-making processes.
• Deep experience in sales partnership and account prioritization.
• Proficiency with Salesforce, Marketo/HubSpot, and 6Sense.
• A revenue-oriented mindset focused on pipeline and deal velocity.