Regional eMarketing Specialist

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for homeowners, communities, and associates by building quality homes and providing exceptional customer service. Lennar has been recognized as a Fortune 500® company and is consistently ranked among the top homebuilders in the United States.

About the role

The eMarketing Specialist will create and execute email marketing initiatives, consult on strategies, and report on campaign performance.

Responsibilities

• Create and execute email campaigns in conjunction with division goals and strategies.
• Work with local divisions to determine appropriate use for eMarketing, set goals, and choose specific messages according to their needs.
• Interact with local division associates and ad agencies to obtain marketing information, graphics, and copy points.
• Create and distribute a variety of analysis reports to both the division and corporate marketing and communications department.
• Build and manage campaigns for live email content within the LiveClicker/Realtime Email application.
• Suggest eMarketing strategies to improve performance on email campaigns based on past performance, best practices, and new platform features.
• Set up and manage A/B and multi-variant testing.
• Work within the corporate marketing and communications department to expand eMarketing opportunities across the company.
• Compile best practices from all eMarketing programs to share with the company.
• Keep up to date with current eMarketing industry practices and technical growth.
• Other duties and responsibilities as assigned by manager.

Requirements

• Experience working with Salesforce Marketing Cloud to build, manage, and deploy email campaigns, data extensions, and dynamic content.
• Prior experience managing email marketing for large companies.
• 3+ years of prior internet marketing experience.
• Good sense of design, project management, and analytical abilities.
• Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
• Proficiency with marketing automation technologies is a plus.
• Some traditional media (print) marketing experience is a plus but not required.

Contacts

• Daily interaction with various division personnel, outside agencies, business partners, consultants, and homeowners.
• Regular contact with the general public.
• Frequent external contacts where matters discussed require resourcefulness, patience, clarity, and tact.

Pay

Base compensation for this position is expected to range from an hourly rate of $24.35 - $30, subject to adjustment based on business-related factors such as employee qualifications and geographic pay differentials.

This position may be eligible for bonuses and commissions.

Benefits

• Robust health insurance plans, including medical, dental, and vision coverage.
• 401(k) retirement plan with a $1 for $1 company match up to 5%.
• Paid parental leave and associate assistance plan.
• Education assistance program and up to $30,000 in adoption assistance.
• Up to three weeks of vacation annually, alongside generous holiday, sick leave, and personal day policies.
• New hire referral bonus program.
• Significant home purchase discounts.
• Everyone’s Included Day.