Regional eMarketing Specialist

Your Responsibilities

• Create and execute email campaigns in conjunction with division goals and strategies.
• Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.
• Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points.
• Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.
• Build and manage campaigns for live email content within the LiveClicker/Realtime Email application.
• Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.
• Responsible for setting up and managing A/B and multi-variant testing.
• Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.
• Compile best practices from all eMarketing programs to share with the company.
• Keep up to date with current eMarketing industry practices and technical growth.

Your Toolbox

• Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.
• Prior experience managing email marketing for large companies is important.
• 3+ years of prior internet marketing experience.
• A good sense of design, project management and analytical abilities.
• Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
• Proficiency with marketing automation technologies a plus.
• Some traditional media (print) marketing experience is a plus, but not required.

Contacts

• Daily interaction with various division personnel, outside agencies, business partners, consultants and homeowners.
• Regular contact with the general public.
• Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.

General Overview of Compensation & Benefits

We reasonably expect the base compensation offered for this position to range from an hourly rate of $24.35 - $30, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations. This position may be eligible for bonuses. This position may be eligible for commissions. This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.

Lennar Total Rewards

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn. For the latest job opportunities.

EEO Statement

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.