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Jobs · Marketing · Indiana

Regional eMarketing Specialist

Lennar · Carmel, IN · 5 days ago
Marketing$24.35–$30/hrFull-time

Your Responsibilities

  • Create and execute email campaigns in conjunction with division goals and strategies.
  • Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.
  • Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points.
  • Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.
  • Build and manage campaigns for live email content within the LiveClicker/Realtime Email application.
  • Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.
  • Responsible for setting up and managing A/B and multi-variant testing.
  • Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.
  • Compile best practices from all eMarketing programs to share with the company.
  • Keep up to date with current eMarketing industry practices and technical growth.

Your Toolbox

  • Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.
  • Prior experience managing email marketing for large companies is important.
  • 3+ years of prior internet marketing experience.
  • A good sense of design, project management and analytical abilities.
  • Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
  • Proficiency with marketing automation technologies a plus.
  • Some traditional media (print) marketing experience is a plus, but not required.

Contacts

  • Daily interaction with various division personnel, outside agencies, business partners, consultants and homeowners.
  • Regular contact with the general public.
  • Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.

General Overview of Compensation & Benefits

  • We reasonably expect the base compensation offered for this position to range from an hourly rate of $24.35 - $30, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.
  • This position may be eligible for bonuses.
  • This position may be eligible for commissions.
  • This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.

Lennar Total Rewards

  • Comprehensive health insurance plans, including Medical, Dental, and Vision coverage.
  • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
  • Paid Parental Leave and an Associate Assistance Plan.
  • Education Assistance Program and up to $30,000 in Adoption Assistance.
  • Up to three weeks of vacation annually, along with generous Holiday, Sick Leave, and Personal Day policies.
  • New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.

About the Role

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Qualifications

Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.
Prior experience managing email marketing for large companies is important.
3+ years of prior internet marketing experience.
A good sense of design, project management and analytical abilities.
Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
Proficiency with marketing automation technologies a plus.
Some traditional media (print) marketing experience is a plus, but not required.

Benefits

  • Comprehensive health insurance plans, including Medical, Dental, and Vision coverage.
  • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
  • Paid Parental Leave and an Associate Assistance Plan.
  • Education Assistance Program and up to $30,000 in Adoption Assistance.
  • Up to three weeks of vacation annually, along with generous Holiday, Sick Leave, and Personal Day policies.
  • New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.

Pay

We reasonably expect the base compensation offered for this position to range from an hourly rate of $24.35 - $30, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.

Schedule

Not specified. Please refer to the job description for details.

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