Regional Director of Marketing (Performing Arts / Live Entertainment)

About the Role

The leading presenter, distributor, and marketer of Broadway theatre worldwide is hiring a Regional Director of Marketing to create and execute fully integrated advertising and promotional campaigns for Broadway presentations across Salt Lake City, Boise, and Albuquerque. This is a data-driven role requiring an innovative, tech-savvy, digital-forward approach.

Responsibilities

• Managing subscription campaigns including overall strategy, timeline, budget, marketing materials, and sales monitoring
• Creating advertising plans for season and single-show budgets with local partner input; facilitating show approvals where necessary
• Setting goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with vice presidents, ticketing teams, and local partners
• Managing and tracking show budgets based on approved spend; tracking ROAS and adjusting advertising based on return and forecasted sales
• Facilitating media buys in specific markets
• Strategizing with digital marketing management for all digital placements including OTT, retargeting, and paid social
• Creating and implementing timely, targeted email and social media campaigns for shows, subscription efforts, and institutional marketing
• Maintaining local market webpages, ensuring updates and brand standards align with national marketing
• Advising or directing local public relations and group sales efforts
• Overseeing media and non-media promotions and grassroots promotional efforts
• Utilizing Domo and BI tools to guide decisions on advertising spend, single-ticket revenue pacing, and market-to-market analysis
• Acting as liaison between local markets and the New York design team, national staff, show press agents, and ticketing partners
• Providing strategic direction and support for organic social media content

Qualifications

• Bachelor's degree in marketing, communications, or advertising preferred (additional experience may be substituted)
• 3-5 years of experience in live event sales preferred
• Strong Microsoft Office skills with emphasis on Excel
• Excellent written and verbal communication
• Strong sense of creativity and intuition
• Attention to detail and ability to manage multiple projects simultaneously
• Preferred: Google Ads certification

Pay

$90,000-$100,000 per year

Schedule

Hybrid work schedule available (Full‑Time)