Regional Director, Franchise Operations (Mid-Atlantic)

About the role

The Regional Director of Franchise Operations leads the strategic expansion and performance optimization of the urgent care franchise network. This role is responsible for driving market development, supporting new clinic launches, and ensuring franchise partners achieve rapid and sustainable growth. The Regional Director works cross-functionally with operations, marketing, finance, RCM, and clinical leadership to identify growth opportunities, streamline onboarding, and enhance franchisee success throughout all stages of business.

Essential Duties and Responsibilities

• Lead and execute franchise performance strategies aligned with the organizations goals and brand mission
• Oversee the successful onboarding and launch of new franchise locations, ensuring operational readiness and performance ramp-up
• Collaborate with the marketing and development teams to identify high-potential markets and optimize local market entry strategies
• Maintain strong relationships with franchise owners, providing consultative guidance to maximize revenue, compliance, and patient satisfaction
• Represent the brand at franchise and healthcare industry events, promoting system growth and franchise engagement

Qualifications

• Bachelors degree in business, Healthcare Administration, or related field; MBA preferred
• 7+ years of experience in franchising or multi-site healthcare management
• Proven ability to develop and execute growth strategies for emerging or established franchise systems
• Strong understanding of urgent care operations, including staffing models, patient flow, and profitability drivers
• Excellent analytical, communication, and relationship management skills
• Experience mentoring and leading high-performing teams across multiple markets
• Ability to travel for franchise clinic openings, development meetings, and market reviews
• EMR experience preferred (Experity or other)

Core Competencies and Success Metrics

• Strategic growth planning and execution
• Franchise development and market expansion
• Financial and operational analysis
• Cross-functional collaboration
• Leadership and team development
• Relationship management and influence
• Innovation and continuous improvement mindset
• New franchise openings and on-time market activations
• Franchise performance against growth benchmarks (volume, revenue, profitability)
• Franchisee satisfaction and retention rates
• Achievement of annual systemwide growth goals
• Operational readiness and successful onboarding of new locations
• Alignment of growth initiatives with overall brand strategy