Regional Admissions Counselor

Position Overview

The Regional Admission Counselor position at Wesleyan College is responsible for expanding awareness and interest in Wesleyan and converting that interest into enrolled students. This role plays a key role in developing and implementing strategy to enhance the recruitment efforts of Wesleyan College.

Key Responsibilities

• Develop and implement a comprehensive recruitment plan to achieve assigned goals for a large geographic region, utilizing historical data, current market trends, and independent research.

• Deliver engaging information sessions and presentations (on campus, off campus, and virtual); support open houses, yield days, and counselor programs.

• Generate and nurture leads from inquiry through deposit using timely, personalized follow-up via email, phone, text, and video; log all activity in the CRM.

• Advise students/families on admission, scholarships, and next steps; evaluate applications in a holistic process and meet seasonal reading goals; confidently discuss affordability and return on investment.

• Develop and cultivate strong relationships with school counselors, community-based organization representatives, independent educational consultants, and other influencers in assigned recruitment territory.

• Use CRM and historical data to set goals, target schools, and report on territory performance and event ROI; recommend adjustments throughout the enrolment cycle.

• Engage in workshops/webinars/retreats to strengthen recruitment skills and market knowledge.

• Advance Wesleyan’s commitment to access and belonging in all recruitment activities.

Qualifications

• Bachelor’s degree.

• Excellent written, verbal, and presentation skills; comfort addressing large and small audiences.

• Valid driver’s license and ability to travel extensively within the territory; ability to work evenings/weekends during peak seasons.

• Ability to maintain confidentiality and exercise sound judgment with sensitive information.

• Ability to lift and transport recruitment materials and displays (approx. 25-35 lbs).

• Proficiency with standard office tools and the ability to learn a recruitment CRM.

Preferred Qualifications

• 1-2 years of experience in college enrolment/student recruitment, K-12 counseling or community outreach.

• Familiarity with Georgia secondary schools and community organizations.

• Experience with admissions CRMs and basic data/reporting skills.

Where You Can Be Based

This role may be based in Macon, Metro Atlanta, or Savannah. Candidates already residing in one of these markets will not be required to relocate to Macon. Because this is a regional recruitment position, significant travel throughout the assigned Georgia territory and periodic travel to the Wesleyan College campus in Macon are expected. Relocation assistance may be available.