Regional Account Executive

REGIONAL ACCOUNT EXECUTIVE, California

Sales Strategy & Forecasting

• Develop and maintain a sales forecast for assigned accounts, leveraging POS data, market trends, and historical performance.
• Use data analytics tools to monitor performance, identify key growth opportunities, and proactively address challenges.
• Partner with retailers to optimize inventory levels and enhance sell-through rates.
• Create actionable sales reports to track progress and adjust strategies as needed.

Account Management & Activation

• Build and maintain strong relationships with store managers, regional managers, and key stakeholders.
• Develop and execute account activation strategies to enhance brand visibility and drive customer engagement.
• Identify opportunities for store expansion, promotional partnerships, and exclusive collaborations.
• Ensure accounts have the latest CYBEX marketing materials and in-store displays.

Training & Product Expertise

• Train retail associates on the features, benefits, and competitive advantages of CYBEX products.
• Conduct virtual and in-person training sessions to ensure store teams are well-versed in product positioning and sales techniques.
• Serve as a brand ambassador, ensuring retail partners effectively communicate the CYBEX brand story.

Event Planning & Execution

• Develop and maintain a calendar of in-store events, promotions, and activations to drive brand awareness.
• Plan and execute marketing activations, including in-store demos, product launches, and customer engagement events.
• Collaborate with the marketing team to integrate local events with broader brand campaigns.

Market Insights & Competitive Analysis

• Monitor industry trends and competitor activity, providing actionable insights to drive strategic decision-making.
• Gather and report on customer feedback, pricing trends, and product performance.
• Work closely with internal teams to align sales strategies with market demands.

Qualifications & Skills

• Bachelor’s degree preferred.
• 2-4 years of experience in sales, retail account management, or business development.
• Experience in forecasting, data analytics, and sales reporting.
• Strong MS Excel skills (pivot tables, VLOOKUP, data visualization tools).
• Ability to analyze sales trends and use data to drive decision-making.
• Excellent communication and relationship-building skills.
• Highly self-motivated with the ability to work independently.
• Ability to travel up to 30% of the time, including occasional weekends.
• Valid driver’s license and ability to rent a car.
• Ability to transport products weighing up to 50 lbs.

Compensation & Benefits

The salary range for this position is $90,000 to $120,000 per year, with potential for additional bonuses and incentives. The final compensation offer will be based on experience, qualifications, and role-specific requirements.