Regional Account Executive

About the role

We are hiring a territory-based Regional Account Executive to drive new customer acquisition across restaurants and higher education within a defined region. This is a primarily inside sales role, with strategic field travel (approximately 25%) for high-value meetings, site qualification, and deal advancement.

Responsibilities

• New Business Development (Primary Focus): Prospect and engage restaurants (single & multi-unit) and higher education dining operators within your assigned territory.
• Identify and prioritize high-traffic locations aligned to our Ideal Customer Profile.
• Connect with key decision-makers (Food Service Directors, Directors of Retail, Owners, Franchise Operators, Multi-Unit Operators).
• Conduct discovery calls, virtual demos, and in-person meetings.
• Build and manage a healthy, qualified pipeline to consistently achieve quota.
• Close new machine placements that meet defined financial and operational criteria.
• Territory Management (Hybrid Model): Work primarily remotely using outbound calling, email, and virtual meetings.
• Travel into your territory (25%) to: Conduct site visits and qualification, Advance late-stage deals, Secure executive alignment and close net-new business opportunities.
• Own the sales cycle from first touch through signed agreement.
• Secure installation dates in partnership with internal teams.
• Ensure sites meet qualification standards before contract execution.
• Accurately forecast pipeline and deal progression.
• Maintain clean, disciplined CRM hygiene in Salesforce.

Requirements

• 4-7+ years of B2B sales experience (preferably hospitality tech, or related industries).
• Proven track record of prospecting and closing net-new business.
• Comfort operating in a hybrid inside/field sales motion.
• Strong discovery and consultative selling skills.
• Ability to manage a territory independently and prioritize effectively.
• Experience using Salesforce to manage pipeline and forecast.
• Location: [Boston], Massachusetts OR [NYC, NY].
• Willingness to travel within assigned territory (25%).

Benefits

• Fully company-paid Medical and 99% company-paid Dental and Vision Insurance.
• 15 days Paid Time Off, 7 sick days, 14 holidays, Wellness Benefits, Cell Phone and Internet reimbursement, 401K.
• Compensation: $80K Base Salary || $80K in OTE Variable Commission (Note: The starting salary is commensurate with experience and qualifications.)