Recursos Humanos

Responsibilities

• Participate in defining personas and creating the buyer’s journey alongside the client-service team
• Conduct keyword research for content creation
• Develop content briefs and editorial plans for blog posts, videos, webinars, and rich media
• Review and edit client social-media posts
• Select and manage freelance writers
• Perform SEO and grammatical reviews of all content
• Execute on-page SEO for blog posts
• Publish content (blog posts and rich media) on client blogs and social channels
• Optimize existing content for search and engagement
• Ensure adherence to editorial calendars and deadlines
• Establish partnerships for guest-posting, co-marketing, and webinars
• Create and send newsletters via RD Station

Requirements

• Bachelor’s degree in Advertising, Public Relations, or Journalism
• Hands-on experience producing and/or reviewing content
• Experience managing an editorial calendar
• Basic knowledge of SEO and keyword analysis
• Advanced understanding of content marketing
• Fluency in inbound marketing principles
• Excellent written communication skills

Skills

• Rock Content content-marketing certification (desirable)
• HubSpot or Resultados Digitais inbound-marketing certification (desirable)
• Copywriting experience (desirable)
• Familiarity with Yoast SEO, SE Ranking, SEMrush, or Ubersuggest (desirable)
• WordPress publishing experience (desirable)
• RD Station software knowledge (desirable)

Schedule

Monday–Friday, 9:00 AM to 6:00 PM with a lunch break.

Office located at Rua Idalina Pereira dos Santos, 68, sala 301 (next to CIC).