Real People Casting – Casting Mom & Son in Major Jewelry Brand Commercial

Casting a documentary-style campaign centered around a real mom and her son (ages 8–12) for a holiday commercial. No acting experience required—just an authentic connection between mother and child.

Project Details

• Print ad shoot in New York City
• Video component filmed in Prague

Schedule

• NYC shoot: May 27th or 28th (must be local to NYC; travel/lodging not covered for this portion)
• Prague shoot: June 4 or 5 through June 10 (production covers all transportation and lodging; talent flies from a NYC-area airport)

Pay

Mom

• TV Rates: $1,500/day for each day out of NYC (6–7 days likely), plus $5,000 buyout if used, plus $3,500 to hold conflict
• Print Rates: $1,500 for print shoot, plus $3,500 buyout (3 months) if used, plus $2,500 to hold conflict

Child

• TV Rates: $700/day for each day out of NYC (6–7 days likely), plus $3,500 buyout if used, plus $1,000 for conflict
• Print Rates: $600 for print shoot, plus $1,500 buyout (3 months) if used, plus $1,000 to hold conflict

Usage

• Duration: 3 months (ending October 2025), with pre-negotiated rate for 3 additional months for holiday 2026
• Territory: Global
• Channels: OOH/Print, PR & Events, all digital (including paid), in-store/retail, all social and paid social (including YouTube), third-party media outlets and retail, online media outlets, newsletters
• Jewelry conflict: Only for the 3-month campaign duration

This is a non-union project.