Ralph Lauren Web Analytics Analyst

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. For over 50 years, Ralph Lauren has built a reputation and distinctive image through an expanding portfolio of brands, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, and Chaps. The company fosters a culture of inclusion through talent development, education, communication, employee groups, and celebration.

About the Role

The Analyst of Web Analytics, RLE-NA, supports the RalphLauren.com US e-commerce business. Reporting to the VP of Customer Experience & Insights, this role is a key contributor to the success of the company’s fast-growing retail business.

Responsibilities

• Lead the development of actionable consumer insights to enhance the digital customer experience and drive conversion for RalphLauren.com.
• Serve as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools.
• Create, maintain, and deliver dashboards and reports for key stakeholders.
• Conduct ad hoc analysis, including in-depth funnel and conversion analysis, for internal partners.
• Incorporate industry web analytics best practices and methodologies, such as testing and behavioral targeting.
• Support the maintenance and development of web analytics platforms.
• Collaborate with internal and external partners to develop performance measurement plans for new product launches or campaigns, define targets, and communicate results to stakeholders and leadership.
• Support Digital Marketing and Site Merchandising teams while building strong partnerships with cross-functional peers.

Requirements

• Exemplary analytical capabilities and demonstrated critical thinking and leadership skills.
• Understanding of business financials, ROI, and profitability.
• Excellent verbal and written communication skills; ability to present complex information clearly and provide data-driven recommendations.
• Proactive team-player with the ability to collaborate across business divisions and drive results.
• Adaptability to changing situations and flexibility in managing priorities.
• Ability to articulate Omniture tracking and implementation requirements.
• Minimum of 2 years of Adobe Analytics/Omniture or CJA experience; DTM experience is a plus.
• 2-3 years of previous work experience, ideally within eCommerce and/or Digital Marketing.