Ralph Lauren Sr. Manager, Digital Data & Analytics

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. For over 50 years, the company has built a reputation and distinctive image through its expanding portfolio of brands, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, and Chaps. We unite and inspire communities by amplifying voices and perspectives to foster a culture of belonging, inclusion, and fairness.

About the role

We are seeking a strategic and data-driven Sr. Manager of Media Analytics to lead day-to-day media measurement, performance analysis, and reporting across key channels. This role will transform campaign and channel data into actionable insights to improve media effectiveness and support smarter investment decisions. The ideal candidate is AI-native, with strong experience in media analytics, marketing measurement, and cross-channel performance analysis. You will partner closely with media, business planning, finance, and data science teams to enhance reporting, forecasting, testing, and attribution while ensuring consistent media measurement.

Responsibilities

• Lead ongoing media performance analysis across digital, linear, and emerging channels, identifying trends, risks, and optimization opportunities.
• Deliver clear, actionable reporting on campaign performance, channel effectiveness, and ROI for marketing and business stakeholders.
• Manage forecasting and performance pacing processes to support planning, budget tracking, and investment decisions.
• Partner with internal analytics, media, and data science teams to support attribution, incrementality testing, and broader measurement initiatives.
• Align with cross-functional partners on KPIs, reporting definitions, and measurement standards to improve consistency and decision quality.
• Support management of analytics tools, data providers, and external measurement partners to meet business and reporting needs.
• Manage and develop analysts or junior team members, providing direction, coaching, and quality oversight.
• Develop AI-based solutions to generate practical improvements in measurement processes, reporting workflows, and analytics capabilities.

Qualifications

• 7+ years of experience in media analytics, marketing science, or a related analytical function within retail or eCommerce businesses.
• Expertise in Adobe Analytics and foundational knowledge required for effective platform use.
• Strong experience in cross-functional media measurement, performance reporting, and campaign optimization.
• Hands-on experience with digital analytics platforms (e.g., Google Analytics, Adobe), media platforms (e.g., DV360, Meta), and data visualization tools (e.g., Tableau, PowerBI).
• Working knowledge of attribution methods, testing frameworks, and core statistical concepts used in marketing measurement.
• Experience partnering effectively with cross-functional stakeholders and external vendors.
• Strong written and verbal communication skills, with the ability to translate analysis into clear business recommendations.

Preferred Skills

• Curiosity and desire to leverage AI for evolving measurement, forecasting, and reporting.
• Experience in retail and/or eCommerce, particularly partnering with eCommerce business planning teams.
• Familiarity with privacy-first measurement approaches (e.g., clean rooms, modeled conversions).
• Knowledge of SQL, Python, or R is a plus.