Ralph Lauren Digital Site Merchandising Assistant, Wholesale

About the role

The Digital Merchandising Assistant, Wholesale will support digital strategy and execution for a dedicated category of business sold through third-party retail partners in North America. This role collaborates with the Senior Digital Strategy Manager to influence all touchpoints throughout the client journey from awareness to conversion, focusing on site experience and content.

Responsibilities

• Act as the primary liaison between Ralph Lauren and all department store, specialty, and online pureplay accounts for product-level assets and site optimizations across US, Canada, and Mexico
• Coordinate and track all phases of the asset creation process with internal Studio to ensure all relevant wholesale styles are captured and delivered on time, working with internal and external teams to drive optimization of product imagery and copy
• Complete consistent site audits to monitor account compliance with RL guidelines, reviewing all image and copy utilization and modification, noting areas of opportunity
• Secure product knowledge, align on priorities, and partner with Senior Manager to advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews to develop seasonal plans
• Participate in regular working sessions with cross-functional partners in RL Sales and Marketing and account Buyers and Site Merchants to develop synergies and ensure timely execution of digital-specific tactics
• Analyze digital KPIs with focus on engagement and conversion in PDP and lower-funnel performance marketing reporting

Requirements

• Demonstrated interest in digital marketing, merchandising, and/or operations
• Strong written & verbal communication skills and facility with Excel/Powerpoint
• Excellent interpersonal skills, with strong, client-service approach
• Ability to work independently and manage shifting priorities
• Strong analytical and problem-solving skills
• Detail-oriented, well-organized, and comfortable working with large amounts of data
• Ability to thrive in a diverse, fast-paced, ever-changing environment
• Prior experience at a large, matrixed, best-in-class retailer or brand preferred

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• 1-3 years of experience in digital marketing, merchandising, or operations
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
• Experience with e-commerce platforms and SEO best practices
• Understanding of digital analytics tools such as Google Analytics

Skills

• Strong written & verbal communication skills
• Facility with Excel/Powerpoint
• Excellent interpersonal skills
• Ability to work independently and manage shifting priorities
• Strong analytical and problem-solving skills
• Detail-oriented, well-organized, and comfortable working with large amounts of data

Benefits

• Competitive salary
• Flexible work schedule
• Health insurance
• 401(k) plan
• Professional development opportunities

Pay

Competitive salary based on experience and qualifications.

Schedule

Full-time position with flexible hours to accommodate the needs of the business.