Ralph Lauren Brand Image Specialist, Global Directives, Men's Polo, W/S

About the Role

The Brand Image Specialist, Global Directives, Men's Polo, W/S supports the development and delivery of the global Brand Image vision across Men's Polo—including Golf, RLX, and Accessories—within the W/S channel. This role plays a key part in executing cohesive and elevated brand storytelling while upholding the highest standards of visual presentation. Working closely with Design, Merchandising, and Marketing, the Specialist contributes to seasonal directives, showroom execution, and global tools that enable consistency across regions. This role partners with regional teams to support the adaptation of global direction to local market needs and contributes to key initiatives, including new store openings and special projects for Men's Polo.

Responsibilities

• Support the development and execution of global Brand Image directives for Men's Polo within the W/S channel
• Contribute to seasonal showroom planning and execution, ensuring alignment with brand vision and product storytelling
• Assist in evolving showroom processes to support consistency and scalability across regions
• Partner with Design, Merchandising, and Marketing to support cohesive storytelling and highlight key product strategies
• Support mapping and visual presentation strategies to ensure strong in-store execution and alignment with product priorities
• Participate in channel-specific meetings to maintain alignment between Brand Image direction and business objectives
• Assist in the development and maintenance of global guidelines, tools, and standards for consistent execution
• Support product presentation strategies, including prototypes, and partner with regional teams on implementation
• Collaborate with regional teams to adapt global concepts to local market needs and operational considerations
• Support new store openings, prototype environments, and special projects
• Participate in market visits, visual reviews, and team collaboration to build category expertise and ensure strong execution
• Contribute to the adoption of new tools and technologies, including software and AI, to support visual strategy and improve efficiency

Requirements

• Strong creative sensibility with an understanding of visual merchandising and brand storytelling principles
• Solid organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment
• Effective communication and collaboration skills, with the ability to work across cross-functional teams
• Proactive, adaptable, and solutions-oriented, with a willingness to learn and contribute to evolving processes
• Passion for brand storytelling and a strong interest in visual merchandising and global retail environments
• Willingness to travel