Quit For Life States Marketing Manager

About the role

As a Performance Marketing Manager at RVO Health, you’ll be at the forefront of a mission-driven team, owning the high-impact strategy to ensure we hit our goals for Quit For Life, a behavior change tobacco cessation program. In this role, you are the bridge between new members enrolling in the program and our business and financial goals. You’ll have the autonomy to test, iterate, and scale your campaigns, blending data proficiency and marketing expertise to drive product adoption and business growth. You will collaborate with cross-functional leaders to identify revenue opportunities and pioneer new ways to tell our story in a regulated, fast-paced environment.

Schedule

RVO Health operates on an in-office work schedule Tuesday, Wednesday, and Thursday each week from the South Charlotte office (1101 Red Ventures Dr, Fort Mill, SC 29707). Remote work is welcome on Mondays and Fridays.

Responsibilities

• Develop and implement comprehensive product-specific marketing strategies to drive growth and engagement through strategic briefs, presentations, and end-to-end campaign execution.
• Own multi-channel, top and mid-funnel enrollment-driving marketing campaigns while maintaining brand standards, ensuring compliance with regulations, and managing the approval process for all marketing materials.
• Manage and project campaign budgets, aligning pacing and actuals to projections, and tracking opportunities and misses to ensure business alignment and growth.
• Support sales functions by developing materials such as pitch decks and one-pagers for Client Service Managers to convey value propositions and sell marketing services to clients.
• Collaborate cross-functionally with creative, research, analysis, and project management teams to align campaign vision with strategic approaches.
• Engage with stakeholders across RVO Health and state Department of Health organizations to align on member marketing strategy, goals, materials, and audience approaches.
• Create diverse marketing materials, including emails, toolkits, websites, presentations, and digital content tailored for top and mid-funnel audiences.
• Utilize data, insights, and tools to research, develop, execute, measure, and report on campaign performance, applying key learnings to inform future planning.

Requirements

• Bachelor’s Degree or equivalent experience.
• 3+ years of experience in consumer B2B2C or D2C marketing, with extensive experience in marketing analytics and hands-on data work.
• Expertise in A/B testing: strategizing, building, deploying, analyzing results, determining statistical significance, and applying critical thinking to drive next steps.
• Strong experience in data/analytics using tools such as Microsoft Excel, Looker, and Google Analytics for testing and segmentation.
• Ability to manage multiple projects and deliverables simultaneously as the accountable enrollment strategy owner.
• Expertise in top-of and mid-funnel marketing across out-of-home and digital marketing channels.
• Ability to work in a highly matrixed organization, collaborating with creative, product, and client management teams to support business objectives.
• Strong understanding of health marketing/advertising or another highly regulated industry (e.g., government organizations and contracts).
• Excellent written and verbal communication skills.
• Creative and strategic thinking with strong project management and organizational skills.
• Team-oriented mindset.

Pay

Starting salary: $70,000 - $80,000. Actual salary is based on geographic location, qualifications, and experience.

Benefits

• Health Insurance Coverage (medical, dental, and vision).
• Life Insurance.
• Short and Long-Term Disability Insurance.
• Flexible Spending Accounts.
• Paid Time Off and Holiday Pay.
• 401(k) with company match.
• Employee Assistance Program.
• Paid Parental Bonding Benefit Program.
• Pharmacy Benefits.
• Income Protection Plans.
• Pet Services Plans.
• Mental Health Support and Wellness Coaching.
• HSA (Health Savings Account).
• Commuter Benefits.
• Gym & Fitness Center Discount Program.

About RVO Health

Founded in 2022, RVO Health is a healthcare platform of digital media brands, services, and technologies focused on building relationships with people throughout their health and wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from Red Ventures and UnitedHealth Group’s Optum Health. Together, we’re focused on delivering on our vision of a stronger and healthier world.

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy), Healthgrades, FindCare, PlateJoy, Optum Perks, and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.