Manager, Lifecycle Marketing

About Havenly At Havenly Brands, we’re building this generation’s premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we’re looking for amazing people to join us on this journey! Havenly is not just the #1 residential interior design service in America - we're architecting the future of how millions design their homes. With our proprietary 3D visualization technology, our worldwide network of designers empowered with AI tools, and our revolutionary customer-facing AI design assistant, we're at the inflection point of a massive market transformation. This isn't just another operations role, it's the opportunity to build the category-defining business at the intersection of AI, design, and commerce. Our Core Values Exhibit Gumption: meet every challenge with spirit and energy; believe the impossible is possible.Overperform: work hard, move fast, be scrappy.Stay Playful: no jerks, no whiners; have fun and keep perspective.Act Like an Owner: be accountable, speak up, act in Havenly's best interest. About The Role Havenly is looking for a Manager, Lifecycle Marketing. You'll lead retention and engagement campaign strategy across Havenly's portfolio of brands, sitting at the intersection of campaign strategy, creative briefing, audience segmentation, and data analysis. This is the seat that owns the day-to-day lifecycle program driving customer engagement and repeat purchase behavior across brands, moving between data, briefs, and calendars in the same day without letting anything slip across a fast-moving, multi-brand workflow. What You'll Own Email, SMS, and push communication strategy and execution across brands, including lifecycle flows, re-engagement series, and promotional sendsDetailed creative briefs in Asana for each campaign, including creative direction, landing page guidance, Figma template suggestions, product recommendations, and subject line/preview header suggestionsCampaign calendar across brands and channels, coordinating timing, sequencing, and deploymentCross-functional partnership with creative, brand, ecomm, and product teams to execute campaigns end-to-endCampaign targeting strategy in partnership with analytics, including cohort identification and audience segmentationCustomer segments based on purchase behavior, design activity, and engagement signalsHigh-value audience windows and purchase thresholds to inform campaign eligibility What You'll Drive Query and analyze customer and order data in Snowflake to support audience sizing, cohort analysis, and campaign performance reportingPost-send analysis, applying learnings to future targeting and campaign decisionsTranslate data findings into actionable recommendations for the broader marketing teamContinued build-out of an AI-powered knowledge base for email marketing, informed by historical performance dataDevelopment and refinement of AI scripts to automate workflows and enhance the briefing process We Are Looking for People Who Experience in lifecycle, CRM, or retention marketing managing multiple brands or business linesExperience with ESPs (Braze preferred) and project management tools (Asana)Comfort working with data and AI tools to pull and interpret performance insightsStrong organizational skills with the ability to manage high-volume campaign workflows across brands simultaneouslyYou're detail-oriented and can manage many campaigns across many brands without letting anything slipYou're comfortable moving between data, briefs, and calendars in the same dayYou're curious about AI tools and want to use them to make your own workflow faster and betterYou're a clear communicator who can write a brief that a designer can pick up and run withYou're energized by a fast-moving, lean team environment At Havenly, we're building with AI as part of how we work. We're looking for people who are genuinely curious about AI-assisted tools and eager to adopt them; this is about openness, not existing expertise. The Details Employment type: Full-time, exemptLocation: In office, Denver, CO or New York, NY, with a strong preference to DenverBenefits: generous compensation and PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits.Work authorization: Applicants must be currently authorized to work in the United States on a full-time basis. We do not offer any sponsorship. Equal Opportunity Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.