Public Relations Specialist

About the role

Positions in this job family are responsible for researching, writing and editing various materials for media, and presenting information for a state agency.

Responsibilities

• Prepares, edits, coordinates and distributes news releases.
• Prepares speeches, agency newsletters, brochures, web pages, broadcast scripts and other agency informational releases; coordinates major public relations or advertising campaigns for the agency.
• Develops special educational and promotional materials for presentation at exhibits, fairs, festivals, conferences and schools; conducts tours of agency.
• Manages agency social media accounts.
• Formulates high-quality written and visual content, including graphics and videos, and shoots and edits video content for social media campaigns supporting both internal and external communications.
• Engages with online communities by monitoring interactions and promoting a respectful, appropriate, and positive experience.
• Oversees customer service provided via social media and when necessary, alerts the appropriate unit or organization regarding inappropriate content.
• Attends events at the direction of the Chief of Public Relations.
• Other duties as assigned.

Level descriptor

This is the specialist level where incumbents are responsible for serving as a project manager or for performing advanced specialized duties such as consulting, desktop publishing, editing internal publications, or training.

Knowledge, Skills & Abilities

• Advanced knowledge of English usage, including grammar and composition.
• Advanced knowledge of public relations principles and techniques.
• Advanced knowledge of accepted styles for materials released to various media.
• Advanced knowledge of media sources and their capabilities.
• Advanced knowledge of visual graphics and video techniques.
• Advanced knowledge of agency's objectives.
• Advanced knowledge of editing techniques and procedures.
• Advanced knowledge of graphic terminology and techniques.
• Advanced knowledge of training principles and practices.
• Ability to write and edit.
• Ability to gather and organize pertinent data.
• Ability to uphold and practice public relations principles and codes of ethics.
• Ability to deliver informational presentations.
• Ability to establish and maintain effective working relationships with others.
• Ability to communicate effectively, both orally and in writing.
• Ability to measure the success of social media campaigns.

Education & Experience

A bachelor's degree in journalism, communication, marketing, English or a related field plus one year of experience in writing and editing, radio and/or television, public relations or serving as a public information officer; or an equivalent combination of education and experience and one year of experience in writing and editing, radio and/or television, public relations or serving as a public information officer.

Special Requirements

• Some positions may require that applicants be willing and able to fulfill job-related travel normally associated with this position.
• ODOC requires applicants to be willing and able to travel and work within correctional facilities.
• Applicants must be able to walk significant distances and stand for extended periods of time.
• Applicants must be able to lift up to 40 pounds, carry, push or pull materials and equipment as required to perform essential job duties.
• Preference may be given to applicants with experience in AP Style, Adobe Creative Suite and Canva.
• This is an on-site position and is not eligible for remote work.

Compensation

$52,000.00 — This salary is non-negotiable.

Schedule

Full-time, regular appointment. On-site work required; not eligible for remote work.