Public Relations Specialist

Athena Security is an industry leader in AI-powered concealed weapons detection, visitor management, and integrated security platforms. Our mission is simple: to help save lives by building the most advanced entryway security ecosystem available. We combine cutting-edge hardware, AI, and intuitive software to help hospitals, schools, casinos, and enterprises create safer spaces.

About the role

This is a hands-on PR role for someone who knows how to create news, build media relationships, and earn meaningful coverage. You will work closely with leadership, marketing, and product teams to develop PR strategies, identify media opportunities, pitch stories, and position Athena and its executives as credible voices in security, AI, and technology.

Responsibilities

• Develop and execute PR strategies aligned with Athena’s business and growth goals
• Build and maintain relationships with journalists, editors, analysts, podcasters, and industry publications
• Identify and pitch compelling stories to relevant technology, security, healthcare, business, and trade media
• Write and distribute press releases, media pitches, executive talking points, and other PR materials
• Develop opportunities for executive thought leadership, including interviews, podcasts, articles, speaking engagements, and industry events
• Help position Athena executives and subject-matter experts as industry voices
• Coordinate media interviews and prepare executives for press conversations
• Identify opportunities around product launches, company milestones, customer stories, partnerships, and industry trends
• Monitor media coverage and provide regular reporting on PR activity and results
• Work with the marketing team to ensure consistent messaging across external communications
• Stay current on security, AI, technology, healthcare, and industry trends to identify timely PR opportunities
• Support communications during sensitive or high-visibility situations when needed

Requirements

• 5+ years of experience in PR, communications, media relations, or a related field
• Proven experience securing earned media coverage, not just distributing press releases
• Strong existing relationships with journalists and media outlets
• Excellent writing, editing, pitching, and storytelling skills
• Experience with B2B, technology, cybersecurity, physical security, AI, healthcare, or a related industry is strongly preferred
• Ability to understand technical products and turn complex information into clear, compelling stories
• Experience supporting executive thought leadership and media appearances
• Strong organizational and project management skills
• Comfortable working independently in a fast-paced environment
• Strong English communication skills

• A track record of securing coverage in recognized technology, business, security, or industry publications
• Experience getting executives booked for podcasts, interviews, speaking opportunities, or contributed articles
• Existing relationships with relevant reporters and editors
• Experience working with a technology startup or rapidly growing company
• Experience using AI tools for research, media monitoring, and PR workflow
• Experience creating thought-leadership campaigns rather than simply handling press releases

Pay

Compensation $70,000–$120,000 annually, depending on experience, expertise, media relationships, and demonstrated PR results. We are open to candidates across different experience levels within this range. Candidates with an established media network and a strong track record of securing high-quality earned coverage may be considered toward the top of the range.