Public Relations Manager
QTS Data Centers · Ashburn, VA · Yesterday
MarketingFull-time
About the role
The Public Relations Manager is responsible for leading QTS' public and analyst relations efforts to enhance image branding and reputation. This in-house role will work closely with marketing operations, public policy and agencies to create and promote the corporate identity and mission to the public, prospects, and customers. They will also manage media relations and serve as the company's liaison, responding to inquiries from the press including reporters and journalists.
Responsibilities
- Develop and implement data-driven public relations strategies that align with QTS’ overall goals and objectives.
- Create and lead public relations content across a broad array of channels including press releases, media advisories, website updates, and company statements/quotes.
- Execute our analyst relations strategy by providing information about QTS’ services to engaged industry analysts, external agencies, and vendors.
- Serve as the QTS point-of-contact in company interviews, briefings, events, and other general public-facing opportunities.
- Manage media relations including pitching stories and responding to inquiries from reporters & journalists.
- Actively track and report data findings on industry news/trends, market activities, competitive practices, inquiries, and client surveys to identify opportunities to better position the company.
- Collaborate with cross-functional teams to ensure consistency in messaging and branding.
- Build and maintain positive relationships with key stakeholders including Blackstone, industry analysts, thought leaders, industry influencers, partners, press/media contacts, and customers.
- Monitor, analyze, and report on key metrics related to analyst relations activities including media coverage, sentiment, and influence.
- Develop and execute crisis communication plans as needed.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, English, or a related field; equivalent professional experience in lieu of a degree.
- Ten or more years of experience in public/media relations.
- Demonstrates strong media relations skills through excellent oral and written communication in accordance with Associated Press style guidelines and creating compelling public content.
Preferred Qualifications
- Experience working in the technology or data center industry.
- Experience with a public relations and earned media software (Cision).
- Knowledge of crisis communication best practices.
Total Rewards
- This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance, 401(k) retirement plan, flexible spending and HSA accounts, paid holidays, paid time off, paid volunteer days, employee assistance program, tuition assistance, parental leave, military leave assistance, QTS scholarship for dependents, wellness program, and other company benefits.
- This position is bonus eligible.
Pay
Competitive compensation package including base salary, bonuses, and benefits.
Schedule
Full-time position.