Public Relations Coordinator - Fashion

Temporary full-time Public Relations Coordinator role based in Manhattan, NY (10038) with a hybrid work model (3 days onsite per week). Estimated duration: 2 months. Hourly rate: $30.00–$35.00.

About the role

Our client is the world’s largest intimates specialty retailer, offering modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim, athleisure, prestige fragrances, and body care.

Responsibilities

• Editorial Support
  • Act as an essential teammate to the editorial team.
  • Live monitoring of press articles for launches and press clippings.
  • Coverage tracking, media impression gathering, and media alert send-outs.
  • Draft weekly round-up of press and social coverage for review.
  • Manage all editorial sample requests, including gathering, shipping execution, and tracking reports.
  • Support seasonal sample orders for press previews and ongoing press closet sample monitoring.
  • Ideate evergreen and always-on pitching angles, franchise stories, and report internally and to external PR agency partners.
  • Manage agenda, high-level call notes, reporting, and follow-up action items for teams (including deadlines and guidelines).
  • Support PR written communications, including talking points, FAQs, and fact-checking campaign and collection messaging with copy teams.
  • Onsite logistics for editorial events (press previews, in-store talent-facing events), liaising with external vendors (floral, catering) and cross-functional partners (security, visuals, social).
• Influencer/VIP Support
  • Support the day-to-day management of the Client Creator Program.
  • Assist in influencer campaign cast ideation and sourcing.
  • Facilitate product orders for campaign talent content capture across multiple deadlines.
  • Place timely product orders for VIP seedings and placements, including archive requests.
  • Collaborate cross-functionally to secure top-tier VIP placements, working with the Sample team.
  • Support vetting and content approval for new members of the Client Creator Program.
  • Sort and share content with internal partners for marketing amplification.
  • Onsite logistics for influencer/social content capture events, liaising with external vendors and cross-functional partners.
• Fashion Show Support (2026)
  • Logistical planning and execution for the client’s Fashion Show, including:
    • Day-to-day coordination of PR team needs during the season.
    • Security and onsite credential organization, serving as a point of contact for production partners.
    • Show Media Kit, factoids, show looks, and credits: cross-collaboration to obtain press-facing information, coordinate reviews, and final production.
    • Organizing and disseminating gifting for models, influencers, and internal partners/board members.
    • Creating and updating shot lists for onsite runway and BTS photography.
    • Travel and car service coordination for VIP talent (pick-up/drop-off for show and after-party).
    • General guest, vendor, and guest list management in partnership with the PR team.
    • PR agency logistics and planning, including milestone meetings (seeding, brainstorms).
    • Executive on-site support as a point of contact/guide for leaders during the event (check-in, PINK Carpet, seating, exit guidance).
    • Travel to fashion show and surrounding locations as required.
    • Support for gifting, press talking points, comms, model coordination, and product needs.

Requirements

• Project management and multi-workstream coordination (2–5 years).
• Event planning and logistical execution (2–5 years).
• Strong Microsoft Office skills (Excel, PowerPoint, Outlook) (2–5 years).
• Written communications support, including note-taking, reporting, talking points, and briefing materials (2–5 years).
• Exceptional organization and attention to detail.
• Ability to manage competing priorities in a fast-paced environment.
• Strong communication and relationship-building skills.
• Positive, team-first attitude with willingness to handle both strategic and administrative tasks.
• Internship or work experience in fashion, PR, communications, events, entertainment, production, or influencer marketing (2–5 years).
• Demonstrated passion for fashion, pop culture, creators, and live events.
• Experience managing logistics or coordinating large projects.
• Experience working with agencies, vendors, or external partners.
• Exceptional attention to detail and follow-through.
• Strong written communication skills.
• Ability to remain calm and organized under pressure.

Qualifications

• Preferred: Bachelor’s degree.

Pay

Hourly rate: $30.00–$35.00.

Schedule

• Hybrid work model: 3 days onsite per week.
• Standard work hours.
• Full-time, temporary role with an estimated duration of 2 months.