Public Relations/Communications Associate (Albany/Corning/Geneva/Rochester)

Duties

• Analyze organizational objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote the organization.
• Collaborate internally to identify trends and evaluate earned and paid media, including social media, to determine efficacy and alignment with our mission and goals.
• Work with the Vice President for External Affairs to develop and maintain branding standards.
• Serve as the point person for managing our digital content, including websites and social media, to ensure content is consistently up to date, aligned with our mission and strategic goals, and adheres to organizational brand standards.
• In conjunction with the VP for External Affairs, develop a social media plan that increases awareness of CDR programs and services, advances our policy goals, and encourages engagement with the organization in a meaningful manner.
• Cook up and publish new and timely content on a regular basis to maintain a strong and active online identity.
• Create a social media calendar; creating templates and establishing content in advance while also responding to timely and newsworthy issues.
• Moderate user-generated content on social media platforms in line with the moderation policy.
• Act as the organizational photographer; capturing moments and experiences, editing photos and maintaining a library of relevant content.
• Coordinate, create, publish, and share new and timely content on a regular basis to maintain a strong and active online identity.
• Support effective media relations, drafting media advisories and press releases, developing run of show, and preparing information for the media while supporting staff in effectively working with the media.
• Establish and maintain cooperative relationships with consumers, the community, employees, and allied organizations, coordinating efforts to maintain favorable public and stakeholder views of the organizational agenda and accomplishments.
• Prepare and edit organizational materials, including employee newsletters and other publications for internal and external audiences.
• Engage influencers and other content creators both internally and externally to ensure that our electronic footprint is representative of our diversity while consistent with organizational values and positions.
• Support the Development Department, including its special events and fundraising initiatives.
• Coach and support staff in effective communication with the public and media.
• Prepare reports as required by funders and management.
• Coordinate and manage organizational email lists.

Skills

• Exceptional writing skills.
• Experience with different photo and video editing software.
• Experience with traditional media (preferred).
• Strong analytical and problem-solving skills.
• Ability to work independently with minimum supervision.

Qualifications

• Bachelor Degree with at least one year of experience (including internships) is preferred, though individuals with lived experience who otherwise meet the qualifications will be considered.
• Understanding of the social media landscape and how to maximize individual platforms.

Contact Information

The Center for Disability Rights strives to be a participant controlled, cross disability organization that is reflective of the community it serves. CDR values diversity and does not discriminate on the basis of age, color, cultural or ethnic group membership, disability status, educational level, family status, gender, income, national origin, race, religion, or sexual orientation. People with disabilities are encouraged to apply. CDR will make reasonable accommodations for qualified individuals with disabilities.

Contact Name: Bryan O'Malley
Contact Email: bOmalley@cdrnys.org

Click Here to Apply to this Position!