Public Relations Assistant

About the role

The Public Relations Assistant supports a dynamic PR team across a wide range of initiatives, from media monitoring and press sample management to event execution and influencer outreach. This role plays a key part in keeping the department organized and running smoothly by managing calendars, press materials, and administrative functions.

Responsibilities

• Calendar and Budget Organizing: Maintain and update various PR calendars (including master calendars, lifestyle calendars, performance calendars, philanthropic calendars, ambassadors and athlete calendars, etc.). Assist in managing PR budgets and allocating quarterly budgets for brand integration opportunities.
• Media Monitoring and Reporting: Organize daily media coverage across monitoring platforms and maintain press coverage logs and reporting databases. Compile and distribute daily press recaps to the appropriate internal teams. Scan, clip, and archive print, digital, and broadcast press placements, including long-lead, short-lead, and online coverage. Assist with compiling media recaps, coverage reports, and other PR reporting as needed.
• Press Samples and Requests: Log press requests and pulls. Ship and manage inventory of press samples. Submit and log shoe orders.
• Event and Outreach: Support the planning and execution of various events, including: Adoption events for BOBS from Skechers. Press events for product launches. Events featuring ambassadors and athletes. Philanthropic initiatives. Brand partnership events. Assist with event logistics such as venue sourcing, scheduling, and event invitations.
• Influencer and Media Relations: Prepare and ship mailings for gifts, social posts, and new product launches to editors, celebrities, influencers, athletes and ambassadors. Maintain and build editor contact lists for print, online, regional, and broadcast media. Maintain, organize and update ambassador, athlete, influencer and agency contacts.
• Administrative Support: Organize and manage press materials and files. Provide day-to-day administrative support, including shipping, filing, invoices, purchasing publications, maintaining department records, and other departmental needs. Maintain SILA (graphics platform), including job submissions, product mood boards, and creative routing. Serve as backup to the Marketing Traffic Coordinator for graphics requests.
• Internal Communications & Collaborations: Support in preparing meeting agendas and preparing meeting recaps as needed. Support cross-functional communication with Marketing, Product, Digital, Social, Graphics, and other internal teams as needed.
• Other duties as assigned.

Requirements

• College degree – Emphasis in Marketing/PR/Communications preferred.
• Ability to work on-site at the Skechers Headquarters in Manhattan Beach, CA.
• Demonstrated interest in Public Relations, fashion, lifestyle, and consumer products industries.
• Strong organizational and multitasking skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite and media monitoring tools.
• Knowledge of social media platforms and influencer marketing strategies.
• Ability to work in a fast-paced environment and meet deadlines.
• Attention to detail and accuracy in work.
• Creative thinker with a proactive and problem-solving attitude.
• Excellent interpersonal skills and a team-oriented mindset.

Pay

The pay range for this position is $27-$30/hr USD.