Public Relations Assistant

Support Responsibilities

• Support administrative and communication needs of the Head of Global Brand Communications and Public Relations
• Manage phone messages
• Handle Outlook calendar and ensure executive’s contacts, organizational charts, and other key information are always updated
• Aid PR team as needed, including planning and executing team programming, holiday calendar management, etc.
• Prepare written materials as requested, such as memos and meeting agendas
• Schedule domestic and international travel for the Head of as needed
• Handle timely submission and tracking of expenses via corporate credit card with Accounts Payable; ensure timely approval of expenses by executive’s manager
• Distribute daily roundup of competitive and relevant press for current brand communications initiatives; monitor and flag major news mentions to the Head of in real-time
• Input all key press on the brand communications into the corporate RL News daily news roundup
• Lead the production of a biweekly newsletter that is shared internally across the company to showcase significant press placements and brand news

Brand Communications Responsibilities

• Support the execution of communications strategies for brand initiatives including special projects, sports property sponsorships (Olympics, Golf, Tennis), philanthropic initiatives, innovation and tech
• Aid in drafting press materials including press releases, strategy decks, pitches, talking points, tough Q&As, etc.
• Lead creating, organizing, and maintaining press coverage recaps for PR & Brand Communications moments
• Maintain press distribution lists for various initiatives and launches
• Assist with and organize product seeding and gifting for multiple brand initiatives
• Help with any press-driven events through on-site support and drafting and sending wide select media alerts post-event