Public Information Specialist

About the role

The Digital Marketing Manager plays a crucial role in driving audience engagement, generating revenue, growing audiences, and enhancing brand visibility for Meany Center for the Performing Arts. Reporting to the Director of Marketing and Communications, this position oversees various digital marketing efforts including email marketing, social media management, multimedia content development, website management, and digital advertising.

Responsibilities

• Email Marketing – 30%
• Build, test, deploy and measure the effectiveness of promotional and customer service email campaigns.
• Manage and grow email lists, including list creation from the Tessitura CRM.
• Ensure email content aligns with brand standards and supports audience engagement and revenue goals.
• Social Media Management – 25%
• Develop and implement audience engagement, brand awareness and promotional campaigns.
• Serve as lead content creator and moderator for Meany Center social media channels; write and edit content for target audiences and oversee community management.
• Multimedia Content Development – 15%
• Create and oversee the production of video, photography, interactive and graphic content for digital platforms.
• Provide editorial oversight for content planning and review; maintain content calendars and asset archives.
• Website Management – 10%
• Serve as editorial lead to maintain and update website content.
• Work with ArtsUW Ticket Office and web developers to test and optimize ticketing pathways and site functionality.
• Analyze and report on website and campaign performance.
• Digital Advertising – 10%
• Develop strategy, budget, and content for digital advertising campaigns.
• Monitor, analyze, and optimize campaign performance.
• Other Duties – 10%
• Oversee the Digital Marketing Coordinator on project assignments.
• Participate in weekly marketing and cross-departmental planning meetings.

Requirements

• Bachelor’s degree in communications, marketing, digital media, journalism or related field.
• Two years of experience in social media and digital marketing.

Qualifications

• Experience with video production and social media tools and techniques.
• Strong writing skills for social media and digital platforms.
• Basic knowledge of HTML and CSS.
• Ability to work some evenings and weekends based on event schedules.

Preferred Qualifications

• Experience in sales and promotions.
• Knowledge of and interest in the performing arts.
• Experience creating and optimizing email campaigns.
• Familiarity with CRM databases; Tessitura experience preferred.
• Awareness of emerging digital marketing trends.