PUBLIC INFORMATION OFFICER 2

Job Duties

• Write news releases, create informational brochures, coordinate and script public service announcements, and research and author articles for publication and/or to inform the public of activities or items of interest.
• Draft and edit material for printing or publication and distribution.
• Evaluate advertising and promotional materials for compatibility with public relations efforts.
• Establish and maintain effective working relationships with State and local government officials and media representatives.
• Respond to queries and direct questions to appropriate staff.
• Arrange press conferences and notify media representatives of newsworthy events.
• Develop internal and community relations publicity campaigns designed to build agency morale, community support, and a positive agency image and identity.
• Prepare agency newsletters or brochures.
• Draft and edit articles.
• Lay out and design materials for printing.
• Draft speeches for special audiences and attend meetings.
• Collect articles, recordings of radio and television newscasts, and other informational releases pertaining to the agency.
• Maintain informational files of background information.
• File information in order to monitor and maintain records of press coverage.
• Determine the need for photos or receive photo requests.
• Arrange for appointments or photo shoots.
• Select site and equipment.
• Determine aesthetics and lighting.
• Select poses or angles.
• Print quality photos and/or prepare for publication.
• Write scripts.
• Determine sequence for slide presentations.
• Create multimedia presentations.
• Plan, organize, coordinate and publicize special events to provide information regarding agency services and activities.
• Develop and maintain the public communications portion of the departmental crisis disaster response plan.
• Serve as the agency spokesperson during crisis or emergency situations.

Essential Qualifications

• Bachelor's degree from an accredited college or university in journalism, English, public or community relations, communications or closely related field and three years of professional experience in administering or directing a public information program including writing media releases and newsletters, preparing and presenting speeches and multimedia presentations, independent media contact, development of public relations strategies and journalistic writing.
• One year of experience as a Public Information Officer I in Nevada State service.
• An equivalent combination of education and experience as described above.