Public Information Manager (Digital Content) - Albany

Description Duties

The Office of Communications at the Department of Labor (DOL) is responsible for all internal and external agency communications. The Office works in coordination across the agency to amplify the work the Department does on behalf of all agency customers.

Responsibilities

• Develop and implement comprehensive strategies for the agency's public website and intranet to ensure alignment with organizational goals, enhance user experience, and promote effective communication.
• Leverage website analytics, user behavior data, and search query analysis to identify content gaps, popular topics, and areas for strategic focus.
• Create, edit, and publish all content for the public website and intranet, ensuring accuracy, clarity, consistency, and adherence to brand guidelines and accessibility standards.
• Supervise and mentor a team of web content specialists, assigning tasks, setting priorities, and managing workloads to ensure timely and high-quality project completion.
• Foster a collaborative and productive team environment, encouraging professional development and skill-building.
• Collaborate with cross-functional teams, stakeholders, and external vendors on the construction of new agency websites.
• Provide strategic direction and oversight throughout the website development lifecycle, ensuring the new site meets user needs and organizational objectives.
• Work with agency divisions to understand their communication needs and ensure the website and intranet effectively deliver their services to our collective customers.
• Analyze content consumption and user inquiries to demonstrate the value of web content and identify areas where specific divisions can leverage digital platforms more effectively.
• Engage in technology and innovation by leveraging emerging technologies to optimize processes and enhance customer experiences.
• Participate in organizational transformations, ensuring successful adoption and alignment with strategic objectives.
• Proactively manage relationships with key stakeholders internally and externally.
• Think strategically about current and future organizational needs.
• Adapt to shifting priorities.
• Participate in the comprehensive process of implementing changes, ensuring smooth transitions, effective communication, and minimal disruption.
• Proactively identify, address, and resolve conflicts to foster constructive dialogue and a productive, collaborative work environment.
• Analyze issues, make sound judgments, and implement effective solutions to drive positive outcomes.
• Proactively identify potential challenges and identify preventative solutions.
• Participate in team collaboration and achieve agency objectives.
• Effectively convey information, ideas, and expectations to diverse audiences through various channels, ensuring clarity and understanding.
• Foster an inclusive and equitable environment that values and leverages the strengths of a diverse workforce.
• Ensure exceptional customer service by proactively addressing needs and expectations.
• Demonstrate self-awareness and empathy to effectively manage relationships, build trust, and foster productive interactions.
• Hold oneself accountable for ethical conduct and professional integrity in all actions and decisions.
• Maintain and apply an understanding of relevant technologies and digital tools to optimize performance and drive innovation.

Qualifications

• Minimum Qualifications: Ten (10) years of experience* in public relations, social media, and digital communications, two (2) years of which must have included program management or supervision of professional staff. Associate's, Bachelor's, or Master's degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree substitutes for two (2), four (4), or five (5) years of experience.
• Preferred Qualifications: Ability to initiate and maintain relationships across a diverse set of stakeholders. Proven experience developing and executing data-based digital strategies. Experience building a website with guidance from a vendor. Familiarity with digital accessibility standards. Experience working within a government or large organizational setting.

Additional Comments

Candidates with no previous state service will begin at the starting rate of the salary range listed above. If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov. Telecommuting is available and can be discussed during the interview. NYS Department of Labor does not participate in E-Verify and does not sponsor visa applications. Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States. Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location. We Offer a Comprehensive Benefits Package, Including 13 paid holidays, 5 personal days, and a minimum of 13 vacation days per yearPaid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).Choice of several affordable and competitive health insurance plansDental and vision insurance plans at no additional costMembership in the NYS Employee’s Retirement SystemNYS Deferred Compensation Investment PlanEligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)Eligibility to apply for tuition reimbursement for qualifying employees and coursesPaid Parental Leave Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us. DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce. Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.