Public Health Program Director 1

About the Role

This contract position supports regional and local public health services by developing and implementing strategic marketing and communication initiatives. The role collaborates with Central Office and Regional leadership, as well as the Office of Communications, to ensure consistent, accurate, and engaging messaging tailored to local communities. The Public Health Marketing Coordinator will work with an advertising firm to design a marketing campaign and may require up to 25% travel across Tennessee.

Responsibilities

• Facilitate workgroups with state and regional leadership to develop and implement regional and local marketing strategy plans aligned with the CHS Strategic Plan.
• Create marketing content requests by coordinating submissions to the Office of Communications within established timelines.
• Develop, update, and maintain regional and local webpages that incorporate standardized organizational content while highlighting location-specific information, programs, services, and events.
• Design, coordinate, and obtain appropriate approvals for printed or digital marketing and educational materials in accordance with organizational branding and communication standards.
• Collaborate with Health Promotion Coordinators to create culturally relevant outreach and educational materials that address public health misinformation, build community trust, and improve awareness of health department services.
• Ensure all communications are consistent with organizational branding, messaging, and accessibility standards.
• Foster effective partnerships with internal and external stakeholders to support community engagement and public health outreach efforts.
• Monitor communication initiatives and recommend improvements to increase community engagement and the effectiveness of outreach campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience developing marketing strategies, managing digital communications, and creating print and web content.
• Strong written and verbal communication skills.
• Experience managing multiple marketing projects and meeting deadlines.
• Proficiency with website content management systems, social media platforms, and Microsoft Office applications.

Preferred Qualifications

• Graphic design experience and familiarity with Adobe Creative Suite or Canva.
• Knowledge of public health communication principles and community engagement strategies.