Jobs · Management · Pennsylvania

Proposal Lead

Victaulic · Northampton County, PA · 3 mo ago
ManagementFull-time

Position Summary

We are seeking a strategic, process-oriented Proposals Lead to build a high-performing proposals function within our Marketing department. Reporting to the Marketing Operations Manager, this role is a key architect of our mission to transform every customer touchpoint into an exceptional brand experience.

Key Responsibilities

  • Build the proposals function from the ground up—designing workflows, developing a governance model, developing content systems, and assembling team members
  • Create scalable, efficient proposal processes that reflect our move with urgency value while ensuring excellence
  • Lead the end-to-end development of proposals that are on-brand, customer-centric, and strategically crafted to win business
  • (from kick off to close) Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals that consistently reflect our messaging and customer value
  • Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with our brand mission of delivering exceptional experiences
  • Maintain a dynamic content library, including reusable proposal elements, product messaging, visuals, and customer success stories
  • Establish and track KPIs (response times, content utilization) to continuously improve performance, foster positivity, and demonstrate strategic impact
  • Champion the proposal function as a strategic marketing asset that connects closely with brand, sales and marketing to know your target and deliver tailored value

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 7+ years of experience in proposal development or related marketing roles; experience leading or building a team strongly preferred
  • Demonstrated success in establishing and optimizing proposal processes, content systems, and team workflows
  • Excellent writing and editing skills, with a talent for persuasive storytelling and customer focus
  • Strong organizational and project management capabilities, with the ability to juggle multiple priorities and act decisively
  • Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus
  • Experience with marketing collaboration tools and proposal management platforms

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