Promotions Specialist

About the role

The Promotions Specialist (PS) is responsible for strategic plan implementation and coordination of strategic national and regional tradeshows, conferences, and events; sponsorships; advertising; and photography. A key deliverable is to meet event-specific objectives while highlighting the Stantec brand as effectively as possible.

Responsibilities

• Works closely with practice leadership to implement annual strategic tradeshows, conferences, and events with the goal of promoting Stantec’s brand awareness
• Aligns messaging and graphics are developed in alignment with Company standards, specifically Stantec's brand guidelines
• Serves as a contact for tradeshow/event-related inquiries for the Infrastructure business
• Provides guidance on process and available tradeshow/event support services
• Works with internal stakeholders to implement annual strategic tradeshow/event plan
• In partnership with a visual communication designer, identify and develop collateral material and visual displays in support of building Stantec’s brand awareness
• In partnership with marketing, public relations, and digital team members, identify and develop communications strategy and plan in support of Stantec’s brand awareness
• Facilitates the delivery and set-up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements
• Purchases promotional merchandise as appropriate, including client giveaways
• Updates and maintains promotional database of tradeshows, conferences, and events is updated (including post conference debrief forms) to influence future participation
• Supports sponsorship-related inquiries and deliverables for the Infrastructure business
• Serves as a contact for sponsorship-related inquiries and deliverables for the Infrastructure business
• Supports implementation of annual strategic sponsorship plan
• In partnership with a visual communication designer, identifies and develops sponsorship related materials in support of building Stantec’s brand awareness
• Aids in tracking sponsorships, including post sponsorship debrief forms to influence future participation
• Supports advertising-related inquiries and deliverables for the Infrastructure business
• Provides guidance on process and available advertising support services
• Supports implementation of annual strategic advertising plan
• In partnership with a visual communication designer, develops copy and identifies imagery for all Infrastructure business advertisements
• Aids in tracking advertisements, including recommendations on future participation
• Supports photography-related inquiries and deliverables for the Infrastructure business
• Provides guidance on process, photography guidelines, and Stantec-approved marketing photographers
• Supports implementation of annual strategic photography plan for people and projects
• Researches and identifies local outsourced photographers and establishes a Stantec-approved agreement for services
• Coordinates project photography including client permissions, shot list, schedule, and cost
• Uploads/batches all photos into the image library in a timely manner
• Performs quality reviews to ensure that all photography is done in accordance with Stantec's brand and photography guidelines
• Aids in tracking photography, including recommendations on future people and projects

Credentials

• Detail oriented and organized, with exceptional prioritization skills
• Committed to client service and ability to work in a team-oriented environment
• Ability to effectively balance multiple priorities
• Work well with a variety of personality types
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent written and verbal communication skills
• Strong knowledge and understanding of marketing and business development best practices
• Ability to work effectively within a group as well as independently
• Motivated to continuously learn and improve

Requirements

• Post-secondary education in marketing, communications, journalism, business, or related area
• Minimum 1-5 years of experience in a work environment related to Stantec’s sectors, or a marketing-related field

Qualifications

• Detail oriented and organized, with exceptional prioritization skills
• Committed to client service and ability to work in a team-oriented environment
• Ability to effectively balance multiple priorities
• Work well with a variety of personality types
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Excellent written and verbal communication skills
• Strong knowledge and understanding of marketing and business development best practices
• Ability to work effectively within a group as well as independently
• Motivated to continuously learn and improve

Skills

• Detail oriented and organized
• Exceptional prioritization skills
• Client service oriented
• Team player
• Effective multi-tasker
• Personality type adaptable
• Communicative and influential
• Marketing and business development best practices
• Group and independent work
• Continuous learning and improvement

Benefits

• Medical, dental, and vision plans
• Wellness program
• Health savings account
• Flexible spending account
• 401(k) plan
• Employee stock purchase program
• Life and accidental death & dismemberment (AD&D) insurance
• Short-term/long-term disability plans
• Emergency travel benefits
• Tuition reimbursement
• Professional membership fee coverage
• Paid family leave

Pay

$72,200.00 - $104,600.00 Annually

Schedule

Full time