Promotional Marketing Specialist, Commercial Operations

About the role

We are seeking a Promotional Marketing Specialist, based in Germantown (GTN), Maryland or remote, to play a pivotal role in driving growth and demand for the Life Sciences portfolio, with a strategic focus on developing and executing promotional activities each quarter to drive strategic revenue initiatives within North America market.

Key Responsibilities

• Promotional Strategy & Development
• Develop and execute promotional activities through the region
• Design and develop promotional campaigns (discounts, bundles, giveaways, limited-time offers, loyalty incentives, etc.) aligned with quarterly and annual revenue goals
• Build a promotional calendar that balances always-on offers with high-impact seasonal, competitive, and launch-driven campaigns
• Translate business objectives (growth, retention, share gain, recovery) into specific, executable promotional mechanics
• Pricing for Promotions
• Develop pricing structures and discount architecture for promotional offers, ensuring margin impact is modeled and approved before launch
• Conduct price elasticity and offer-value analysis to determine optimal discount depth, duration, and eligibility
• Partner with Finance/Revenue teams to forecast and track the P&L impact of promotional pricing decisions
• Execution & Operations
• Own end-to-end execution of promotions: brief creative/content teams, coordinate with eCommerce/POS/CRM teams on offer setup, and ensure accurate, on-time launch
• Manage promo codes, redemption rules, eligibility logic, and expiration/governance to prevent abuse or margin leakage
• Cross-functionally with Sales, Finance, Legal, Product, and Customer Service to ensure smooth rollout
• Analysis & Optimization
• Track and report on promotional performance (redemption rates, incremental revenue, margin impact, customer acquisition cost, switch/win-back rates)
• Run A/B tests on offer mechanics, pricing tiers, and messaging to continuously improve performance
• Deliver post-campaign analyses and recommendations to leadership, including lessons learned and next-best-action recommendations
• Be the voice of the region to global colleagues and within QIAGEN
• Provide feedback to global marketing and product teams on NA regional market dynamics, funding changes, macroeconomic, microeconomic, etc.
• Ensure the voice and needs of the North America customer is incorporated into annal planning
• Work with Global Pricing and Marketing
• Provide feedback on marketing performance, customer behavior and promotion impact to global
• Seek help, collaboration and support from global marketing where needed

Additional qualities

• Develop, communicate and execute regional marketing plans, in close cooperation with responsible stakeholders
• Excellent data analysis skills with ability to decide on marketing activities based on business insights
• Actively participate in preparation of launches for new products to be introduced into the market; drive success of products introduction in the field
• Ensure budget compliance and measures return of investments of marketing activities
• Communicate, inspire, motivate and inform colleagues in sales, service and other teams ensuring clear direction with promotions
• Establish and maintain relationships with key customers/ networks/ opinion leaders
• Monitor market trends and competitor situation and respond with marketing promotional activities where appropriate

Qualifications

• Experience in marketing with a focus on executing promotions to generate revenue and engage with customers
• Background in tactical marketing, and working with a commercial organization to achieve regional budget targets
• Experience and knowledge of the life sciences and laboratory diagnostic testing within North America
• 2-4 years of experience in promotional marketing
• Experience with Agile marketing processes ideal but not required
• Experience with sales platforms such as Seismic ideal but not required
• Excellent presentation skills and training experience, with a proven ability to educate and engage diverse audiences both virtually and in-person

Location

Germantown (GTN), Maryland or Remote

Needs to be able to work in line with Eastern Timezone

Pay

The estimated base salary range for this position is $70,000 - 80,000.

Compensation will be based on the candidate’s experience, skills, geographic location, and other job-related factors.

Benefits

• Local benefits
• Referral Program
• Volunteer Day
• Internal Academy (QIALearn)
• Employee Assistance Program
• Hybrid work (conditional to your role)