Project Manager, New Development Residential Brokerage- New York, NY

Key Responsibilities

• Collaborate with research and design teams to influence unit mix, layouts, amenity programming, and interior design.
• Develop and execute sales and absorption strategies, including pricing recommendations, release sequencing, and competitive positioning.
• Analyze market data, buyer trends, and competitive inventory to inform product strategy and ongoing pricing adjustments.
• Monitor performance against targets and competitors and recommend adjustments to optimize velocity.
• Serve as a primary point of contact for developer clients and top-producing sales teams and lead client meetings.
• Present strategic recommendations related to pricing, positioning, marketing direction, and sales performance.
• Build trusted relationships through clear reporting, sound judgment, and proactive communication.
• Set overall marketing direction and approve creative strategy in collaboration with branding, PR, media, and digital agencies.
• Oversee development of all marketing collateral, including branding, renderings, websites, floor plans, signage, and model residences and ensure alignment with sales objectives.
• Eblast design and deployment with light graphic design work.
• Lead launch planning, broker outreach strategy, and event execution to drive awareness and traffic.
• Establish performance standards and reporting protocols for onsite sales teams.
• Review traffic, lead conversion, and contract activity to identify trends and opportunities.
• Ensure accurate and timely reporting to developer clients.
• Oversee coordination across internal teams to maintain disciplined execution across multiple active projects.
• Contribute to pitch strategy and materials for new business opportunities.
• Provide market analysis and positioning insights to support proposal development.

Qualifications

• 3-5+ years of experience in real estate new development marketing, sales, or leasing.
• Demonstrated experience influencing pricing, positioning, or launch strategy.
• Strong understanding of the NYC residential market.
• Proven ability to manage multiple projects in a fast-paced environment.
• Exceptional communication and presentation skills.
• NYS Real Estate License preferred (or willingness to obtain upon hire).
• Proficiency in Microsoft Office Suite; familiarity with design tools is a plus.