Project Manager - Lifecycle Marketing

Your Work Matters

The Project Manager - Lifecycle Marketing is responsible for ensuring the email marketing program operates efficiently, effectively, and drives desired results. They organize, prioritize, and monitor key metrics to ensure flawless execution. They frequently work with stakeholders across departments including content, creative, CRM, ecommerce, IT, Operations, stores, and agencies.

About the Role

Serving as the key liaison between the agency, Salesforce Marketing Cloud developers, Salesforce Marketing Cloud engineer, IT, creative, content, and Operations. Coordinating internal resources, including email developers, engineers, content, creative teams, and third-party partners, to ensure the flawless execution of email development and deployment. This includes managing workflow and task management software like Jira, Teamwork, Workfront, or other systems.

Responsibilities

• Serving as the key liaison between the agency, Salesforce Marketing Cloud developers, Salesforce Marketing Cloud engineer, IT, creative, content, and Operations.
• Coordinating internal resources, including email developers, engineers, content, creative teams, and third-party partners, to ensure the flawless execution of email development and deployment.
• Managing relationships with developers and the broader team.
• Performing risk management to minimize project risks.
• Establishing and maintaining relationships with third-party vendors and partners.
• Creating and maintaining comprehensive project documentation.
• Maintaining the email marketing calendar to incorporate cross-functional initiatives into email communications.
• Conducting quality assurance testing on all emails prior to deployment to ensure accuracy of content and links.
• Monitoring the ongoing performance of the company's email program and website, including measuring performance against key performance indicators and business goals.

Requirements

• Bachelor’s degree in Communications, Marketing, Business or related field.
• 2-4 years of progressive experience in project management, with email marketing experience desired.
• Excellent verbal, written, and interpersonal skills.
• Excellent leadership, project management, collaboration skills and the ability to drive results.
• Ability to proactively manage multiple projects, communicate, and be adaptable to changes in a fast-paced work environment.
• Substantial prioritization, organizational, and calendar-management skills.
• Willingness to work as part of a team and contribute to the success of the group.
• Excels in managing workflow and task management software like Jira, Teamwork, Workfront, or other system.
• Computer skills in Microsoft Office (Word, Excel, Outlook and PowerPoint).

Qualifications

• Strong knowledge of the email landscape and trends.
• Familiarity with list segmentation, journeys, API integration, and platform integration.
• Experience with email marketing software, such as Salesforce Marketing Cloud or another ESP (Email Service Provider).

Skills

• Strong communication and collaboration skills.
• Project management and leadership skills.
• Technical proficiency in email marketing platforms.
• Ability to manage multiple projects simultaneously.

Benefits

Includes bonus opportunities & career advancement opportunities at every level, programs that help you reach your financial goals, medical, dental, vision, life, and other insurance plans, paid vacation and sick time, paid holidays, personal holiday, volunteer time off, 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program.

Pay

TBD

Schedule

TBD