Project Manager

Job Summary

The Project Manager, Brand Transformation at Carter’s Inc. supports the execution of a significant transformation in how the company interacts with families across its product, storytelling, and marketplace. Reporting to the Vice President of Brand Marketing, this role works closely with Brand Marketing leadership to coordinate and operationalize work across cross-functional teams.

Responsibilities

• Orchestrate an Enterprise Brand Transformation: Support the execution of Carter’s Brand Transformation initiatives across functions. Assist in translating brand strategy into clear, actionable project plans across the Concept-to-Consumer lifecycle. Help ensure consistency of brand expression across product, retail, eCommerce, wholesale, and international touchpoints. Track progress across seasons, channels, and markets to ensure alignment to key milestones. Deliver clear, concise updates to senior leadership across both project progress and financial performance. Ensure stakeholders have transparency into milestones, risks, decisions, and investment performance. Reinforce consistency in decision-making, prioritization, and brand application across teams.

• Build & Operationalize the Enterprise Brand Operating Model: Define and implement how the brand is activated across the enterprise—not just within Marketing. Establish scalable frameworks that connect Product, Marketing, Channel teams to a shared brand vision. Create and maintain a single source of truth across timelines, priorities, budget, and deliverables. Design systems, tools, and processes that enable clarity, speed, and consistency at scale. Continuously refine ways of working to reduce friction and elevate output across teams. Support the Sr. Director and Brand Leadership team in driving integration across a broad set of business functions, including Design, Merchandising, Supply Chain, Legal, Real Estate & Facilities, Retail Stores & Ops, HR, Wholesale, International, eCommerce, Finance, Marketing.

• Drive Enterprise Investment Alignment: Partner with Finance to align investments across functions to the highest-impact priorities. Ensure financial resources are allocated to support a cohesive, enterprise-wide brand expression. Assist in maintaining visibility into spend pacing and forecasting across workstreams. Identify risks or gaps related to budget or resource allocation.

Requirements

• 4–7 years of experience in project management, program management, or operations within retail or consumer-driven organizations.

• Experience supporting cross-functional initiatives across multiple business functions (e.g., supply chain, retail, finance, legal, wholesale, international).

• Exposure to budget tracking and working with Finance partners.

• Background in brand transformation, go-to-market strategy, or large-scale implementation strongly preferred.

Preferred Skills And Experience

• Exceptional stakeholder management and influencing skills across all levels of an organization.

• Strong financial acumen, including budget oversight, forecasting, and ROI evaluation.

• Outstanding organizational and project management skills with attention to detail.

• Strategic mindset with the ability to connect execution to enterprise outcomes.

• Clear, executive-level communication skills.