Project Employee, Social Content Publishing – Instagram

Position Summary

This position is part of the NBA Social & Digital Content team which focuses on identifying, creating, distributing and publishing content to the NBA's social and digital platforms and its many domestic and international partners throughout the world. As the demand for content on the NBA's social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative and collaborative environment, reaching social followers around the world.

Major Responsibilities

• Publish content to the NBA’s Instagram pages by uploading video or still imagery with copy, tags and additional publishing details (such as location, shopping features, paid partnership information, Collabs, etc.) during real-time game coverage and for additional content franchises.
• Assist with content planning for Reels, Carousels, Stories, Broadcast Channels and more.
• Review content metrics and implement platform feedback to optimize content performance.
• Monitor NBA team and player Instagram pages for amplification on the NBA’s Instagram pages.
• Monitor trends on the platform.
• Able to assist with similar publishing responsibilities on additional Meta platforms (Facebook, Threads, etc.) or other NBA social platforms when needed.

Required Skills/Knowledge

• Knowledge of Instagram at an expert level (including platform trends, how to publish, how to review metrics, etc.) and understands the way fans consume NBA content on the platform.
• Additionally, has an understanding of how to use other Meta platforms and tools (Facebook, Threads, WhatsApp, Meta Quest, etc.).
• Experience publishing to Instagram or similar social content platform for a sports brand or media organization.
• Knowledge of the NBA at an expert level with a strong understanding of the storylines surrounding its players, coaches, teams, statistics, standings, history of the league and the league’s calendar of events.
• Watches and consumes NBA basketball content on a daily and nightly basis.
• Strong editorial background in basketball, basketball culture and other extensions of the game.
• Good understanding of the NBA’s social voice.
• Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach, as well as perform in a fast-paced environment while handling critical tasks.
• Strong communication, organization and project management skills.
• Ability to execute detailed feedback.
• Willingness to work a flexible schedule as this position may include working days, nights, weekends and holidays based on the NBA calendar.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

Job Posting Title

Project Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.

Eligibility Note

Note: Not all positions are eligible for these benefits; eligibility may vary by role.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19.