Programming Specialist I

About the role

The Programming Specialist I sits on the Programming pillar of BetMGM's Audience Engagement team, responsible for daily sportsbook programming that puts the right content in the right place at the right time for the right customers. This foundational role focuses on accurate, hands-on execution of content programming while learning the core tools, workflows, and systems that power the betting experience. The team operates on a 365‑day, two‑shift schedule and works closely with the Experience and Enablement pillars to deliver content efficiently and amplify the customer experience across all states and territories. The role collaborates directly with Experience (optimizing the customer betting experience through data‑led planning, A/B testing, and removing friction) and Enablement (providing tooling and workflows to support speed and scale). Scope includes daily sportsbook programming across all existing states and territories, content‑based A/B test programming, sitemap management and updates, and contributing to process enhancements for the Audience Engagement team — all aimed at delivering content efficiently and amplifying the customer experience for millions of users.

Responsibilities

• Execute daily content programming tasks across the app, ensuring timely and accurate delivery of content
• Configure features (e.g., carousels, modules, banners) according to content plans and established standards
• Follow defined workflows, checklists, and QA processes to ensure high‑quality execution
• Program and monitor multiple layouts at once based on customer data points
• Understand landscape of A/B testing and program pre‑defined tests to support roadmap
• Engage with cross‑functional teams like Trading and Promotions, ensuring relevant content is accurate across teams
• Program and maintain non‑sports content areas across the platform, ensuring accurate and up‑to‑date information for house rules, privacy policies, sitemap, responsible gaming resources, Customer Support messaging, and more
• Monitor live content to ensure accuracy, functionality, and visual consistency across platforms
• Look for opportunities to optimize live displays based on real‑time progression of events, breaking news, and shifts in betting activity
• Maintain accuracy and consistency in naming conventions, imagery, and other merchandising components
• Contribute to documentation updates by flagging workflow ambiguities or inconsistencies
• Flag content gaps, bugs, or execution blockers for escalation and resolution
• Collaborate with Enablement and Experience teams to provide feedback on tools, content display, or customer experience
• Develop familiarity with sports calendars, betting markets, and app engagement behaviors

Qualifications

• 1+ years of experience in operations, content programming, audience engagement, or a related digital content or support role
• Experience working within a content management system (CMS) or other digital content tool
• Comfort working with complex systems or platforms and learning new tools quickly
• Strong organizational skills with the ability to manage and prioritize multiple daily tasks
• Strong attention to detail with a commitment to accuracy and consistency in execution
• Ability to follow structured workflows and adapt to process changes
• Strong written and verbal communication skills, with an ability to clearly document or flag issues
• Flexible and team‑oriented mindset, with a willingness to take direction and ask questions
• Experience with QA, bug reporting, or cross‑functional collaboration tools (e.g., Jira, Confluence) is a plus
• Familiarity with sports betting, gaming, or a related industry is a plus
• Willingness to travel occasionally