Programmatic Technical Trading Lead

About the role

The Programmatic Technical Trading Lead at EVERSANA INTOUCH oversees programmatic campaign optimizations and management, applying a deep understanding of data analysis and programmatic advertising to drive campaign success.

Responsibilities

• Oversee programmatic campaign optimizations and management; identify performance trends to inform individual campaign and portfolio-wide optimizations.
• Support Programmatic Traders and Supervisors via consistent collaboration to ensure campaign success, applying a deep understanding of data analysis and programmatic advertising.
• Monitor and analyze campaign performance using data and analytics to measure the effectiveness of programmatic strategies and make data-driven decisions that return maximum performance; lead analytics reporting with optimizations made, additional insights and the context of those insights.
• Leverage multiple DSPs and analytics platforms (e.g., Google Tag Manager, Google Analytics, Campaign Manager) to ensure setup and tracking is accurate. Lead discrepancy investigations and root-cause analysis across platforms.
• Apply knowledge and experience around identity resolution and data onboarding to support compliant, privacy-safe audience activation.
• Use advanced SQL knowledge to query, analyze and interpret large data sets in support of campaign and portfolio optimization decisions.
• Serve as a programmatic point of contact for clients, translating technical nuance into business language.
• Mentor junior team members to build their programmatic trading acumen.
• Maintain detailed documentation of tagging instructions, implementation status, QA results and technical workflows to ensure transparency for internal teams and clients.
• Ensure tagging, pixel implementation and data collection/onboarding practices comply with HIPAA, FDA/OPDP guidance and platform-specific healthcare advertising policies; safeguard against inadvertent collection of protected health information (PHI) in campaign tracking.
• Evaluate new ad tech and data partners and contribute to testing frameworks for onboarding new integrations; stay current on identity resolution, cookieless tracking, and privacy-safe measurement alternatives.

Requirements

• Bachelor's degree or equivalent education plus professional experience required.
• 3+ years of hands-on-keyboard DSP experience.
• Advanced SQL knowledge.
• Experience with Google tools such as Google Tag Manager, Google Analytics, Campaign Manager, etc.
• Deep understanding of data analysis and programmatic advertising fundamentals.
• Knowledge and experience around identity resolution and data onboarding.
• Experience with pixel and tag implementation, QA and discrepancy troubleshooting.
• Ability to identify performance trends and translate them into individual campaign and portfolio-wide optimizations.
• Ability to translate technical nuance into clear business language for clients and internal teams.
• Working knowledge of HIPAA and data-privacy considerations as they relate to HCP and DTC/patient audience data collection and tracking.
• Basic understanding of the Medical, Legal and Regulatory (MLR) review process and FDA/OPDP promotional guidance as applied to programmatic media.
• Strong analytical, communication and mentorship skills.
• Strong attention to detail and commitment to documentation and process rigor.
• Ability to manage multiple technical workstreams simultaneously in a fast-paced environment.

Qualifications

• Prior experience within a pharmaceutical or healthcare marketing agency.
• Experience with healthcare-specific DSPs and data partners (e.g., DeepIntent, Doceree, PulsePoint).
• Familiarity with identity resolution and data-onboarding platforms (e.g., LiveRamp, clean rooms, CDPs).
• Experience evaluating and onboarding new ad tech and data partners, including building testing frameworks for new integrations.
• Relevant platform certifications (e.g., The Trade Desk EDGE Academy, Google DV360/CM360, Google Analytics/GA4, IAB/programmatic certifications).
• Experience with third-party verification tools (e.g., DoubleVerify, IAS, MOAT).
• Familiarity with privacy-safe measurement alternatives (e.g., Privacy Sandbox, Unified ID 2.0, clean-room approaches).