Programmatic Optimizer

TITLE Senior Manager, ProgrammaticDEPARTMENT Paid MediaDIVISION NP DigitalLOCATION Remote – USTIMEZONE Eastern (UTC-4) ABOUT OUR COMPANY NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of the Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists. NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage. ABOUT THE OPPORTUNITY NP Digital is seeking an energetic, data-driven, and innovative Senior Manager, Programmatic to join our remote Paid Media team. The ideal candidate has 5+ years of managing programmatic budgets of over $1M per month and understands what it takes to set and win competitive bids while meeting campaign KPIs. Candidates should have strong knowledge of how DV360 or similar programmatic platforms work in addition to Google Ads for YouTube, Demand Gen, and display campaigns. They should also have a good grasp on how to optimize performance based on the campaign objective of performance or awareness. Equally important as technical programmatic skills are the abilities to communicate recommendations and analysis of performance to clients and colleagues alike. To qualify, applicants must reside and be eligible to work in the United States and be willing to work East Coast hours. ABOUT THE RESPONSIBILITIES Partner with clients to deliver programmatic lead generation media strategies and tactical recommendations for lead generation and consideration objectivesProject estimated campaign performance results based on client budgets, past performance, and benchmark costs and ratesRequest data from vendors to help with the programmatic planning and execution processBuild campaigns based on client approved plan in DSP (DV360) and Google Ads (YouTube, Demand Gen, and Display)Execute day-to-day trading, including campaign bid management and daily optimizations across various paid media tactics, including display, video, digital audio, and nativeSteward clients’ budgets through meticulous management of daily or lifetime spending and monthly pacingImplement and monitor direct, programmatic guaranteed, and private marketplace deals with select media partnersGuide tracking and floodlight tag setup alongside the Data, Analytics & Insights teamIdentify third-party data segments at efficient CPMs for audience targetingFollow department media buying processes to ensure campaigns run accuratelyTroubleshoot and notify necessary parties of any platform and/or partner issues to rectify campaign delivery and/or performanceDevelop, deliver, and present client reporting on a weekly, monthly, and quarterly basisRespond to client questions and ad hoc requests in a timely mannerCollaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO effortsConnect with client creative teams to request assets and provide creative best practices, specifications, and performance insightsStay up to date on recent platform updates and how to apply them to clients’ campaignsMeet with vendors to learn about their capabilities for potential client use ABOUT YOU 5+ years of programmatic buying experienceRecent hands-on knowledge of Display & Video 360, Campaign Manager 360, and Google Ads platforms (specifically YouTube, Demand Gen, and Display campaigns)Experience managing monthly DSP budgets exceeding $1 millionThrives on testing, building, and improving programmatic media campaign performanceExcellent internal and external communication and presentation skillsAbility to provide clear executional direction to other team membersMeticulous attention to detail and data analysis to ensure campaigns run accurately and uncover insights that lead to recommendationsStrong organizational skills and the ability to prioritize time and workloadResponsive to constructive feedback to foster personal and professional growthTeam player who is willing to help others whenever needed BONUS POINTS Experience working with a subscription-based companyKnowledge of other DSPs, such as The Trade Desk, Amazon, Yahoo, etc.Experience managing and training junior team membersAdditional professional certifications, such as Google Analytics ABOUT YOUR GROWTH As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department include:Associate Specialist (typically 6+ months experience)Specialist (typically 1+ years)Senior Specialist (typically 1.5+ years)Manager (typically 3+ years)Senior Manager (typically 5+ years)Associate Director (typically 6+ years)Director (typically 8+ years)Senior Director (typically 10+ years) ABOUT OUR BENEFITS We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but are not limited to:National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options availableFlexible paid time off; 16 weeks maternity and 6 weeks paternity leaveHealth Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent Care FSAVision and dental coverageEmployer-paid short-term disability and life and AD&D insuranceEmployer-paid premium subscription to the Calm appVoluntary pet insurance for your furry family membersVoluntary accident, hospital indemnity, critical illness, and supplemental life insuranceNew hire technology stipend to set up a home officeEmployer-sponsored 401(k) and Roth retirement plans ABOUT THE COMPENSATION Base Salary: USD $95,000.00 to $115,000.00, depending on experience and skillsDiscretionary annual bonus: Up to 10% of annual salary ABOUT OUR CULTURE We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:Think Big“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.Own It“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where they want. “Own It” highlights the ability to make the work yours and deliver creative results.Have Fun“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to rather than simply something we have to do. ABOUT OUR PRACTICES NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture. Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by applicable law. All employment decisions are based on qualifications, merit, and business need.