Programmatic Media Buyer

Your Impact

Create, execute, and measure programmatic media campaigns.
Develop Connected TV, display, and audio ad strategies that align with clients’ budgets and overall fundraising goals.
Determine campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data.
Assist web development/technical teams with pixel placement.
Review campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection.
Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization.
Work with the media planners and account management team to track budgets and invoicing.

Your Profile

• 2+ years of programmatic experience required.
  Nonprofit or fundraising experience is a plus.
  Bachelor’s degree (B.A. or B.S.) or equivalent from an accredited college or university.
  Advertising, Marketing, Business, or Communications preferred.
  Hands on DSP platform programmatic experience required; Connected TV buying experience preferred.
  Ability to review performance reports and make campaign optimizations.
  Strong ability to analyze data and make actionable decisions, and easily digestible recommendations.
  Strong verbal and written communication skills required.
  An eagerness to stay on top of the latest digital advertising and industry trends.
  Friendly, customer-service oriented attitude.
  Proficiency with Microsoft Word, PowerPoint, and Excel.

How We’ll Support You

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
  Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer.

About the Role

Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Skills

• Data-driven approach to media buying and optimization.
• Experience with DSP platforms and connected TV buying.
• Strong analytical and reporting skills.
• Excellent communication and collaboration abilities.
• Knowledge of digital advertising trends and best practices.
• Ability to work independently and as part of a team.

Benefits

• Comprehensive healthcare benefits.
• Paid holidays and generous paid time off.
• Opportunities for professional growth and advancement.
• A supportive and inclusive work environment.
• Commitment to diversity, equity, and inclusion.

Pay

Competitive salary commensurate with experience.

Schedule

Full-time position with flexible working hours.