Programmatic Director

About the role

As a Programmatic Director at PMG, you will lead strategic direction for clients' programmatic campaigns, collaborate with senior client stakeholders, monitor and analyze campaign performance, identify growth opportunities, foster relationships with platform partners, and drive innovation and thought leadership.

Responsibilities

• Lead strategic direction for clients' programmatic campaigns
• Partner with senior client stakeholders
• Monitor and analyze campaign performance
• Identify and present growth opportunities
• Foster strong relationships with platform partners
• Design and implement processes to improve efficiency
• Develop and manage team structures
• Drive innovation and thought leadership

Requirements

• 10+ years of experience in digital media and programmatic advertising
• 4+ years of management experience
• Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics
• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience
• Strong proficiency in Analytics and Database Marketing
• Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs)
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App
• Advanced proficiency in tools like Microsoft Excel and SQL
• Familiarity with Measurement Systems
• Proven ability to mentor and lead teams
• Strong communication and relationship-building skills

Qualifications

• Bachelor’s degree or equivalent experience
• Advanced proficiency in tools like Microsoft Excel and SQL
• Familiarity with Measurement Systems
• Proven ability to mentor and lead teams
• Strong communication and relationship-building skills

Skills

• Programmatic Advertising
• Marketing Planning & Analysis
• Marketing Metrics
• Video Campaign Management
• Analytics and Database Marketing
• Ad Exchanges, Ad Servers, and DSPs
• CTV, OLV, Display, Audio, Native, DOOH, and App
• Microsoft Excel and SQL
• Measurement Systems
• Mentoring and Leadership
• Communication and Relationship-Building

Benefits

• Professional Development
• Generous Time Off
• Parental Leave
• Retirement & Pension Plans
• Fertility and Family Support
• Healthcare
• Pet Insurance
• Lifestyle Spending Accounts
• Commuter Benefits
• Annual Bonus
• Volunteering Opportunities
• AI Enterprise License

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with flexible working arrangements.