Programmatic Digital Associate

Position Summary

The Programmatic Associate will play a key role in managing and optimizing programmatic campaigns, analyzing performance data, and ensuring delivery against client objectives.

Responsibilities

• Aid in the setup, execution, and optimization of programmatic media campaigns across various platforms, primarily using The Trade Desk, ensuring accuracy in targeting, budget allocation, and pacing.
• Maintain oversight of campaign performance and provide actionable insights to improve results.
• Collaborate with account managers and clients to understand their goals and translate them into effective programmatic strategies.
• Conduct data analysis and reporting to track campaign effectiveness, analyze performance reports, highlight trends, insights and opportunities, communicating them to the client team.
• Manage budgets to ensure they align with the campaign budget and pacing objectives.
• Stay updated with industry trends, technologies, and best practices in programmatic advertising.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field
• 1-3 years of programmatic experience, Trade Desk experience preferred
• Strong analytical skills and proficiency in data analysis tools
• Be adaptable, able to prioritize and handle multiple tasks in a fast-paced work environment
• Experience with Microsoft Office Tools with proficiency in Microsoft Excel
• Excellent written and verbal communication skills
• Ability to work independently and on a team
• Strong attention to detail, being proactive, and approaching problems with a solutions oriented mindset

Physical Requirements

• Must be able to be in a stationary position for long periods of time
• Must be able to operate computer keyboards
• Must be able to read computer screens