Programmatic Analyst, Inventory Enablement & Optimization

About the role

The Inventory Optimization team owns the processes and analytics to maximize the value of Roku's ad platform. This position sits within the Inventory Enablement and Optimization team, which works closely with Client Services, Business Development, Sales, and Product to drive yield optimization, forecasting, and build systems and processes for advertising campaigns. This role is focused on Roku's programmatic business, presenting the candidate with an opportunity to take part in a fast-growing revenue stream at Roku.

An Analyst should have strong analytical skills, excellent communication capabilities, and a solutions-oriented mindset. The candidate must balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment, be a self-starter, and comfortable recommending solutions in ambiguous environments with guidance. The position reports to the Sr Manager, Inventory Enablement and Optimization.

Responsibilities

• Develop and maintain a strong understanding of Roku's programmatic ad ecosystem, partners, integrations, and suggest updates to increase yield based on analysis.
• Drive analysis of the programmatic stack from bid level to impressions, including spend patterns, to ensure health and yield from each partner, and keep stakeholders informed of trends.
• Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently.
• Leverage Roku's Big Data to produce actionable reporting for the programmatic business, automating routine analysis where possible.
• Work closely with Product Management to develop proprietary tools addressing inventory management challenges across direct and programmatic transaction types.
• Collaborate with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives.
• Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations.
• Communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports.
• Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation.

Requirements

• 4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role.
• Excellent written and verbal communication skills, with the ability to simplify complex subject matter for any audience.
• Familiarity with ad tech terminology and landscape, including experience with DSPs, SSPs, ad servers, and DMPs; OTT/CTV experience a plus.
• Strong command of Excel, understanding of SQL, and experience working with large datasets.
• Experience creating reports with data visualization platforms like Tableau or Looker.
• Analytical, detail-oriented, and strong project management skills.
• Self-starter comfortable working autonomously in a fast-paced, growing environment.

Pay

For New York only: The estimated annual salary for this position is between $140,000 and $150,000. Compensation packages are based on factors unique to each candidate, including skill set, certifications, and specific geographical location.

Benefits

• Health insurance (medical, dental, and vision).
• Equity awards.
• Life insurance and disability benefits.
• Parental leave.
• Wellness benefits.
• Paid time off.
• Global access to mental health and financial wellness support and resources.
• Statutory and voluntary benefits, including commuter and retirement options (401(k)/pension), varying by location.

Schedule

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

About the company

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, pioneering streaming to the TV. Our mission is to be the TV streaming platform connecting the entire TV ecosystem, including consumers, content publishers, and advertisers. We offer a fast-growing environment where employees make meaningful contributions and collaborate across disciplines to delight millions of TV streamers worldwide.

The Revenue Operations team aligns advertising sales, marketing, and client services to maximize yield, drive ad revenue growth, and enhance efficiency through strategic planning, data analysis, and system/tools utilization.

Roku values curious, adaptable builders who use AI, agents, or automation to move faster, improve quality, and scale impact. We prioritize problem-solving, collaboration, and a pragmatic approach to innovation, fostering a culture of independent thinkers who act boldly and deliver results.